"Beyond including it in our subscription, one of our most successful approaches for generating revenue from HBR's archive has been curating it in book form, creating a-la-carteproducts available to consumers who aren't necessarily subscribers (but often are). Our 'branded lines' team now publishes 10+ books per year in a number of different series. Each series offers up our archive content for adifferent purpose orreader."
—Ania Wieckowski, senior editor of Branded Lines, Harvard Business Review, in a Q&A in Folio:
"There's an opportunity for publishers to repackage content, and not to [give away] content on social media," said Tracy Samantha Schmidt, principal of Socially Authentic, at an SIIA Marketing Boot Camp in Chicago last week. "Explore other ways to find value in your posts, so that [your customers] are paying for content."