Posts Under: Pricing

Atlanta Stadium's Successful Pricing Strategy Opens Eyes and Wallets

Last year the Atlanta Falcons started a move called Fan-First Pricing in their brand new Mercedes Benz Stadium, significantly lowering concession prices at their games. These included $2 for a Coca-Cola in a refillable cup; $2 for a hot dog, pretzel or popcorn; $3 for waffle fries, a pizza slice or nachos with cheese; and $5 for a Bud Light or a cheeseburger.


How a Smart Marketer Drew Me Into the Colosseum

I was fortunate to have a two-night stay in Rome last month. On my first full day, I had tickets for the Vatican Museums in the afternoon but no morning plans. So I decided to take the subway to the Colosseum stop and see what that scenario looked like.


Have You Tried Shorter-Term Pricing? Read Some Who Have.

Many SIPA members have used free trials. The biggest positive is obvious—getting someone to sample the good work you do. But the negatives can easily outweigh that. People don’t value “free” enough. Plus “…we found that so many people were signing up for a trial to get access to just a few things,” Brittany Carter, director of sales & marketing for Columbia Books & Information Services, wrote me yesterday.