As FinTech has expanded, so has the desire to ensure that the field remains competitive, innovative, and responsive to consumer demands. In our response questionnaire to the European Commission’s Public Consultation on FinTech, we highlight the potential of FinTech for consumers and businesses, and note where current law works to assure innovation and consumer protection. Where new measures might be needed, a harm-based approach to regulation would be optimal both from the perspective of protecting consumers and from the perspective of encouraging adoption of this technology with all of the attendant potential benefits for consumers. Instead of focusing regulation on the technology used to conduct activity, regulators should focus on the activity itself. In doing so, regulators will remain technologically neutral.