Under: Dan Fink
In a full-screen video on Financial Times division Money-Media's homepage—with the headline, "Why should you work for Money-Media?" above it—New York City looks fast-paced and beautiful. We hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.
Brian Malone's blood pressure definitely rose at his SIPA Annual 2018 pre-conference workshop last Tuesday when the growing prevalence of 8-second videos came up. He believes it reflects a kind of laziness, meaning businesses think that their engagement problem stems from length and not poor execution.
At the end of last week, the subject of emails and how often they should be sent to your audience moved to front and center on the SIPA Forum. The prevailing wisdom is that it's the content that matters most.
Dan Fink is the managing director of Money-Media, which is owned by Financial Times. He recently attended and spoke at his first SIPA Annual Conference and will be presenting at our Business Information & Media Summit (BIMS) Nov. 13-15 on How to Optimize Your CRM to Drive Customized Campaigns that Excel. We spoke by phone for this profile.