"Like most B2B publishers over the last three years, we've been trying to take our reach much higher up the value chain within the audience. We have VVIP segments within our audience, so a lot of the editors and editorial directors are running hang-outs for those groups."   That's from Jonathon Whiteley, CEO of Incisive Media, a large B2B publisher in the UK. It comes from an InPublishing article about Incisive's strategy during the pandemic.   We've all been disrupted to different degrees during COVID-19. But when we do return to some sort of normalcy—hopefully soon—various types of virtual hang-outs may be one element we continue to see more of, especially if travel still lags.   Here are other elements that might remain prevalent post-pandemic:   Remote working. In comments from a video call last week published by Associations Now, Sunil Prashara, president and CEO of the Project Management Institute, said that wo ...

Diane Schwartz, CEO of Ragan Communications, wrote an excellent article yesterday on the Ragan website off of her interview with Steve Cody, founder and CEO of PR and marketing firm Peppercomm. She credits him with building a team culture, steeped in tactical communications that especially helps in these precarious times.   "At his daily '12@12' meetings (12-minute meetings at high noon), employees are encouraged to share humorous or lighthearted updates to help lift the team's collective spirits," she writes. Thus when Cody reaches out now to his employees, it's genuine. "When you're 23- or 24-years-old, [a crisis like this can be] a rude awakening. I encourage them to get together [online], share TV shows, hobbies, book recommendations. Some of them are stuck in 800-square-foot apartments. They know they can raise their hands and ask for help."   As we all work hard to find revenue drivers now and ideas that resonate with our audience, Schwartz's intervie ...

"I've been arguing for a long time that we will be saved as an institution by bearing down on quality, quality, quality. Just do the most deeply reported, beautifully written, carefully edited, fact-checked, copyedited, and beautifully designed stories — and the reader will come. They want to be supportive and they want access. And it turns out to be true. Thank God for it."   That comes from a NiemanLab story this week about The Atlantic adding 36,000 new subscribers in the last four weeks, according to a staff email from editor-in-chief Jeffrey Goldberg. The surge happened, "even as we lifted paywall restrictions on our coronavirus coverage," Goldberg wrote. (There has been a separate discussion taking place whether publishers should be "noble" and lift any paywalls on their coronavirus reporting or treat it like any other special reporting they do and charge accordingly. Poynter has a column strongly promoting the latter here.)   I emailed&nbs ...

The original trial sign-up page for Money-Media's Life Annuity Specialist looked a bit intimidating. It had several boxes to fill out, a password to create, enter and re-enter, and many asterisks which usually isn't good. Then there was a testimonial, a confirmation box, "privacy and cookie policies," and finally the Sign Up button at the bottom. Whew!

Reorg Announces Partnership With the European Leveraged Finance Association (ELFA)

Back at SIPA 2019 in June, Emily Laermer, managing editor for Ignites at Money-Media, presented an excellent session titled Numbers Drive Engagement: Telling Compelling Stories Using Data. Ignites covers the mutual fund industry. Her previous title at Money-Media was data visualization editor and included work for Board IQ which covers mutual fund directors.

A report from Vidyard last year on B2B-produced videos revealed that while "the average length of a B2B video is now 9 minutes, 75% of all videos published in the last year are less than 2 minutes long." The retention rate—watching the whole video—on those is a healthy 59%.

A few days ago, a SIPA member asked on the discussion forum for alternate revenue strategies from the event success they're having. Here are five that I've previously written about in the Daily. Click to see the full article.

"Why should you work for Money-Media?" is the headline to a crisp, fast-paced video on the homepage of the Financial Times-owned company. In the impressive 3-minute video, we hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.