"Prior to being at Bloomberg, I branded the consulting arm of The Atlantic. One of biggest trends that I saw [with my clients] is the undervaluing and an underinvestment—no matter the size of the organization—in thinking about content packaging and content delivery. If you only have 100 pennies to work with, putting 99 of them toward content creation and one toward thinking about how you package and deliver it is not a smart strategy, especially for organizations with smaller budgets."
Publishers selling new products and services is by no means a new idea, but with data's coming-out party the last couple years, it has become a much more prevalent one—especially with the need to diversify revenue. This week alone, Time Inc. and Bloomberg announced new initiatives.