Posts Under: content strategy

Takeaways from a New Survey on Content Management and Strategy

"Luckily publishers have the benefit of old archives, and you don't need to be creating new content all the time. You can simply recycle older content and optimize it for the web and SEO. To tell if content is effective, we live in Google Analytics and a variety of other tools to see where new traffic is coming from, and whether it's staying."

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