Posts Under: Industry Dive

Build Trust and Show the Breadth of What You Do to Keep Readership Bump

Not that they ever went out of style, but newsletters and subscriptions seem to be peaking again. Bloomberg Media’s Justin Smith has talked about their stickiness and comfort at a time like this. Industry Dive is up to about 22 different newsletters now in 19 industries. And Digiday ran an article last week titled How Substack Has Spawned a New Class of Newsletter Entrepreneurs.   “We’re coming in with an opportunity-focused mindset,’ said Substack co-founder Hamish McKenzie [whom I interviewed three years ago], fresh off raising $15.3 million last summer. “‘During the first 20-30 years of the internet, in terms of information distribution and media, the innovation has mostly come around an ad-supported model. There’s a whole 20-30 years of innovation to come that more fully innovates around a subscription model.’”   Here are some ideas on keeping the new readership—newsletters ...

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SIPA June Member News

Joseph Wysocki, Husband of SIPA's Former Longtime Managing Director Patti Wysocki, Passes Away at Age 72   Joseph Wysocki, Jr., 72, passed away Friday, June 12, 2020, in Richmond, Va., of a heart attack while golfing. He was the husband of former longtime SIPA managing director Patti Wysocki, who served SIPA from March 1984 to October 2006.   A Citadel graduate, Joseph served his country in the Air Force while in the Vietnam War. Later on, he was an investigator for the Virginia government. Besides playing golf, he also enjoyed gardening.   "Joe was truly authentic," said Phil Binkow, CEO of SIPA member Financial Operations Networks, where Patti has worked since leaving SIPA. "He exuded strength not just in his principles, but also in his genuine and gentle caring, humor and wit. To count Joe as your friend was a blessing; we will miss him greatly."   Another memory, in his obituary, came fro ...

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May Member News

"A skill I never expected to see on our son's kindergarten report card: 'Can independently mute and unmute himself when requested to do so.' Maybe we should add this to performance reviews at work. I know a few adults who are still struggling with it." —Best-selling author Adam Grant on LinkedIn today   Welcome New Members   We are excited to welcome the following new member to the SIPA community:   Malone Media was founded with a lofty objective: to offer revolutionary video solutions and services, while leading the way for visionary businesses. We believe video production and internet video should be easy and fun. It should leave you feeling successful and proud, with some money left in your budget. Members Adapt to Crisis to Serve Audience   OneCount's Bold Minds Wednesday Mixers - Kudos to SIPA vendor and ONEcount President, Joanne Persico, for the Bold Minds Virtual Mixers she has been hosting on Wednesday ...

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For Industry Dive and Others, Content Has to Be Crisis-Related... For Now

Go to most publisher websites today, and most likely, COVID-19 has a big presence. On SIPA member insideARM, the lead story is Receivables Industry Leaders Share COVID-19 Strategies, Successes, and Lessons Learned. On Inside Mortgage Finance, the top story in "Latest News" is Amid the Pandemic, the Mortgage Market Has a New Origination King: Quicken.   At Education Week, a pop-up emerges, "Free Resources for School Closures." At Business Management Daily, the lead article is Out of Sight, Not Out Of Mind: Managing Remote Employee Performance. At Behr's GmbH in Germany, the first message I see is an ad for their "Online-Seminar-Serie – Corona: Maßnahmen für die Lebensmittelindustrie." I don't need advanced German to figure out what that's about. (I just need Google – Corona: Measures for the Food Industry.)   Thus, I was a little surprised yesterday during an excellent webinar hosted by the American Society of Business Publication Editors titled,&nbs ...

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SIPA March Member News

SIPA Members Excel in Their Close Coverage of COVID-19   BioWorld is closely following the race to find a treatment. Today's article is titled Clinical Testing and The New Virtual Reality in Time of COVID-19. "It took less than a week from the publication of Science 37's whitepaper on March 12 encouraging virtual clinical trials to the FDA's decision to endorse the idea, tailored to address the COVID-19 pandemic," Lee Landenberger writes. Yesterday's story was Moving in Record Time, Industry, Government, Investors Focus on One Mission: Beat COVID-19.   InsideARM keeps all the COVID-19 articles affecting their niche—debt collection—in one place on their site. Today's article focuses on a bill introduced by Sen. Sherrod Brown (D-OH) to amend the Fair Debt Collection Practices Act (FDCPA) to expand consumer protections for consumers and small businesses during a major disaster or emergency. Sen. Elizabeth Warren&n ...

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'We're a Media Company and... Run to it'; Griffey Credits 348% Growth to Commitment to Strong Content

If you're a fan of niche journalism—and there are close to 300 of those doing everything but wasting away here in Margaritaville at SIIA's 6th annual Business Information & Media Summit (BIMS) in warm and sunny Hollywood, Fla.—then you have to love Industry Dive CEO Sean Griffey. In a takeaway-studded Q&A with Rush River Media's Meg Hargreaves—who hit on all the right notes—Griffey, time and again, credited his seven-year-old company's tremendous growth to its commitment to good journalism.    One of those content reaffirmations "actually came from this conference a couple years ago," he said. "I was struck that no one said the words 'journalism' and 'content' in a two-day period. Breakout panels talked about lead generation in buyer periods." Every article needed to be infused with someone's purchase intent, Griffey was told. So he just thought that belie ...

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