Don't focus on the frills, advised VR Ferose, SVP and head of SAP Engineering Academy, in a recent article in Forbes titled 5 Radical Ideas to Re-Imagine Conferences. "When a conference is all about free T-shirts, stickers and lots of giveaways, be a little skeptical. While a bit of nudging is always helpful, overdoing it can be counter-productive. Remember all those lanyards, plastic covers for IDs, plastic bottles, and other swags we got from various events over many years?"
Especially in these environmentally conscious times, turning your attention to a community project can attract more people or give them something more tangible to remember. "Audiences have an innate want to be a part of something," said Nina Gomez, head of operations, Singapore, CWT Meetings & Events. "They don't want be on the sidelines anymore, they want to be a part of something bigger."
In all types of media—B2B, consumer, association—publishers are increasingly embracing the wider ...
Business-to-business media is about connecting buyers and sellers but increasingly publishers are embracing the wider corporate trend of social purpose—standing for something bigger than just the business objectives.
The EU’s sweeping General Data Protection Regulation (GDPR) went into effect on May 25 but now that it’s here, many companies are finding themselves scrambling even harder than before to make sure they’re in compliance. At a recent joint meeting of Connectiv’s Digital Media and Audience Marketing Councils, six different information companies (including Strategic Insight, Watt Global Media, EnsembleIQ, Brief Media, Northcoast Media and Northstar Travel Group) shared how they got their houses in order—and how they continue to make refinements to their audience data strategies as the realities of GDPR become clearer.
At our BIMS conference last month, Elizabeth Green, CEO of Brief Media—a leading publisher in the veterinary medicine field—delivered a keynote titled Disrupting Goliath: Tales of a Small Cap Media Innovator. "I've spent my entire tenure as a publisher watching Goliath," she said. What she learned helped her to build one of the top brands in the field.