The EU’s sweeping General Data Protection Regulation (GDPR) went into effect on May 25 but now that it’s here, many companies are finding themselves scrambling even harder than before to make sure they’re in compliance. At a recent joint meeting of Connectiv’s Digital Media and Audience Marketing Councils, six different information companies (including Strategic Insight, Watt Global Media, EnsembleIQ, Brief Media, Northcoast Media and Northstar Travel Group) shared how they got their houses in order—and how they continue to make refinements to their audience data strategies as the realities of GDPR become clearer.
At our BIMS conference last month, Elizabeth Green, CEO of Brief Media—a leading publisher in the veterinary medicine field—delivered a keynote titled Disrupting Goliath: Tales of a Small Cap Media Innovator. "I've spent my entire tenure as a publisher watching Goliath," she said. What she learned helped her to build one of the top brands in the field.