Posts Under: Revenue ideas

Profiles of 2019 SIPAward Winners Provide Ideas During Crisis

With the deadline looming for SIPAwards entries—you can't win if you don't enter!—it's a good time to list some of the profiles I wrote on 2019 honored entrants. The SIPAwards are a total win-win-win entity, especially in these challenging weeks. Great efforts get recognized and applauded, members read about them, we celebrate (virtually) at SIPA 2020, and helpful times are enjoyed by all.   Here's a rundown of a few profiles that I wrote of 2019 winners, with links to the full stories. Except for one in-person event, they are all initiatives that can be executed during our current climate.   How Informa Jazzed Up a Report to a Profitable Tune In 2018, the Informa Pharma Intelligence editorial and marketing teams collaborated on the release of its annual white paper analyzing the evolution of pharma R&D for the past year. But this wasn't your typical medical or scientific report. It was more music to their audience's ears. "Using the e ...

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How Events Are Finding New Revenue (and Securing Budgets for Rescheduled Shows at the Same Time)

As publisher events originally scheduled for the first and second quarters of 2020 migrate to a fall season already packed with existing conferences and trade shows, preserving original attendee and sponsorship budgets is no sure thing.   

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