Connectiv is excited to roll out a new series of peer-to-peer networking councils that will give Connectiv members the opportunity to directly engage and learn from their fellow B2B media and information professionals. The councils are focused on Revenue Generation, Digital Media and Technology, Data Information and Monetization and Editorial and Content.
I still recall three years ago attending a workshop on creating data products given by Russell Perkins of InfoCommerce Group. His lets-build-an-almost-real-data-product example came from a government list of certified organic companies that sounded glowingly real and public. He showed us the list, how you can structure the data and add to it, what audience the data can serve, and how to create a product from it.