Under: Harvard Business Review
We've talked a lot here about the importance of building communities within your audience. I was just reading a press release from the National Fastpitch (Softball) Coaches Association announcing the fourth straight year they're doing their Power of One membership drive. The campaign has resulted in more than 450 new members.
Remember, for those of a certain age, the commercials where the person holding the chocolate and the person holding the peanut butter collide and a new, magical concoction was created.
One of my favorite SIPA member features is MedLearn Media's Compliance Question of the Week. "Get answers to tough questions relevant to your specialty." They have six categories, each including a question: Cardiology, Laboratory, Pharmacy, Radiology, Respiratory and General. So this does take some upkeep.
Jim Fowler, who started Jigsaw in 2004 and sold it to Salesforce in 2010 for $175 million, once told us that what creates value in a company is an active and engaged user base. "Once you have that, you can leverage it in ways you can't even think of at the beginning," said Fowler, now CEO of Owler, a crowd-sourced information platform.