Here are some new trends in the events world that may be adaptable to publishers.
"Audiences have an innate want to be a part of something. They don't want be on the sidelines anymore, they want to be a part of something bigger."
"Having worked with media companies for many years, I know that everyone has many of the same issues when it comes to events," Robyn Duda of Robyn Duda Creative told me just before the holidays. They scramble to get everything done, tend to reach out to the same audiences and don't take enough risks.
Members are descending here in Washington, D.C., for the 42nd SIPA Annual 2018 Conference. It seems that events for SIPA publishers these days can come in many shapes and sizes—from Jefferson Communications' summer camp fairs to Magna Publications' teaching professor workshops to Lessiter Media's Hoof-Care Summit to Spidell's tax seminars.
So while I would usually preface this column by saying you need a gameplan at the live events you attend, this year I have a second purpose. You may want to borrow these bullets—or link to it (this article is posted on the SIIA Blog)—so that you can advise your own audience how to take full advantage of the events you put on.
Here are 9 tips to get the most out of the events you attend:
1. Focus your attention on possible outcomes. "Many people think of networking as showing up, randomly interacting, and hoping something good will happen," wrote Jeff Korhan, author of Built-In Social: Essent ...