One theme of last month's stimulating Business Information & Media Summit was the continued breaking down of silos at publisher and media companies—especially when it comes to the rise of product.
"We saw a statistic that 31% of health care professionals use social media for networking," Lyndsee Cordes, senior managing editor for the American College of Radiology, told an overflow audience yesterday at a session titled Stop Chasing Likes. How Social Media Can Transform Your Publication. "We saw that this applied to our audience, so we thought, 'How can we provide content to help their networking?' What works for our members? [The answer was] strong visuals and images."