Restate the key value proposition of your webinar in reminders, writes Ken Molay on The Webinar Blog. Never send reminder emails that just say, "Your webinar is tomorrow." Add a sentence that reinforces why they were interested in the first place: "'Just a reminder that tomorrow is your chance to learn ways to improve the efficiency of your operations.'"
"Topic is the number one reason why people register for a webinar," Leslie Davidson, a leading webinar consultant from Davidson Direct, wrote on the SIPA Forum recently. "Evergreen topics still pull, but they don't begin to compare with the hot topics of the day, such as new regulations.