Posts Under: Questex

ANA/Connectiv Preview: Do Owned Audience and Domain Expertise Trump Automated Efficiency?

On Wednesday, June 19, Connectiv teams up with ANA Business Marketing to bring leading B2B advertisers, agencies and media and information companies together in New York City for What Goes 'Round: Re-imagining the Media Marketer Relationship in a Digitally Transformed World.

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Not by Events Alone: How the New Questex is Tying Digital to Events and Seeing Double Digit Growth

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.

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