"I feel like [synergy in an organization or company] is overlooked a lot when it comes to marketing podcasts," Blake Althen of podcast-producing company Human Factor told me recently. "At least with organizations I've done work for, the magazine/newsletter department might be doing their thing, the email people might be doing their thing and the events people are doing their thing, but there's not a lot of synergy. And we tried to close that gap and have done it really well.
With soft music and staff writer Ryan Ermey's clear voice, Kiplinger launched its first podcast series, Your Money's Worth last week. The first episode was titled, How to Score Holiday Deals on Black Friday and All Season Long, and features an interview with Andrea Browne Taylor, online editor at Kiplinger.com.