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Virtual Events May Be a Great Answer in These Down-Travel Times

Half the respondents who have attended a virtual event said they would do so again. But only a third of those who have not attended a virtual event indicated an interest in attending one. So there's an education component here. But a virtual event remains an attractive option because it helps offset the biggest stressors of attending events—being away and logistics—especially in these troubled times of people traveling less.   Education Week's Online Summits "are an ideal way for busy educators to access timely information about a range of critical issues in K-12 education easily by using their phones or desktops and integrating their learning directly into their usual workflow," wrote Matthew Cibellis, director of programming, live & virtual events, for Education Week, in his 2019 SIPAward-winning entry. "This cross-departmental partnership led by the editorial team's deep, rich content in a multitude of K-12 areas provides learners ...


'Zoom On Ins' Help Get the Words Out and People in

An email went out on the SIPA Discussion Forum last week asking if anyone was doing a successful referral or subscriber campaign. "We're in a small, niche industry, our subscribers love the product, but we're still not well known and have about a third of the subscribers we want. I'm thinking that with a reward that's exciting enough (both for the referring subscriber and the new one) we could get an outstanding response."