Under: SIPAwards 2019
"In 2016, when Nandita Gupta began her professional career, she was mistakenly assumed by some of her new colleagues to be 'the new HR girl' rather than the new process controls engineer. It was a less-than-inspiring welcome into life as a professional woman in engineering, but Gupta was undeterred, committed to earning the trust of her direct co-workers as well as operators on the plant floor. Now, at 26, she is leading the effort at Georgia-Pacific to develop a mentor network that will connect young and rising engineers with experienced employees who can provide professional guidance and support."
Yesterday, I came across an article in Ad Age by Traci Alford, president & CEO of Effie Worldwide, that said this: "Our data clearly show that campaigns whose approach to testing the boundaries is a little tepid perform considerably less-well than those aggressively pushing the envelope. If you want to stand out with consumers today, you simply can't skimp on bravery."
There's probably a course out there somewhere you can take called Event Launching 101 for Publishers. But even better, you can follow Aging Media Network's prime event example called Dished. The first one-day event took place in March 2018, sold out its 150-person capacity in 90 days and just won a 2019 SIPAward for Best New Success Story. Year two this past March sold out even faster, Elizabeth Ecker, director of content for Aging Media Network, told me this week.
Hollywood has their Oscars, and we have our SIPAwards. And although they've held a few more than we have—91 to 40—we plan on having a host at our celebration this year (June 4). And if we had five nominated songs, we would showcase them all. (I did write about one cool publishing song last week.)