Posts Under: SIPAwards 2019

Pushing the Marketing Envelope Gives OPIS a Winning Event

Yesterday, I came across an article in Ad Age by Traci Alford, president & CEO of Effie Worldwide, that said this: "Our data clearly show that campaigns whose approach to testing the boundaries is a little tepid perform considerably less-well than those aggressively pushing the envelope. If you want to stand out with consumers today, you simply can't skimp on bravery."

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How Aging Media Network Sold Out a New Event in Just 90 Days

There's probably a course out there somewhere you can take called Event Launching 101 for Publishers. But even better, you can follow Aging Media Network's prime event example called Dished. The first one-day event took place in March 2018, sold out its 150-person capacity in 90 days and just won a 2019 SIPAward for Best New Success Story. Year two this past March sold out even faster, Elizabeth Ecker, director of content for Aging Media Network, told me this week.

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