Posts Under: SIPA 2019

Focus, Write and Debrief: Taking Full Advantage of Attending Live Events

Members are descending here in Washington, D.C., for the 43rd SIPA Annual Conference. It seems that events for SIPA publishers these days can come in many shapes and sizes—from Chartwell's Customer Experience Conference to Jefferson Communications' summer camp fairs to Magna Publications' conference on student leadership to Spidell's tax seminars.


10 Marketing/Renewal Takeaways From SIPA Annual 2019

In a well-attended Pre-Con Workshop on Day One of SIPA Annual 2019, Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG, covered Steve Jobs—"It's not the customer's job to know what he wants"—superheroes (well, kind of, "The hero is the customer," Langbehn said)—Groundhog Day (the film and the idea of using the information that you know to sell)—and ponchos ($5 when dry, $20 when it's raining—strike when something's hot). 


SIPA Annual Speakers Set Their Sights on Revenue

It's amazing that by just spending time at SIPA Annual 2019: Make More Money, June 3-5 in Washington D.C., you can hear how to lift event attendance by 50%, increase webinar dollars, launch new products, start a high-end membership model, sell corporate licenses, use data to drive growth, and get an update on every legal issue facing you.