As publisher events originally scheduled for the first and second quarters of 2020 migrate to a fall season already packed with existing conferences and trade shows, preserving original attendee and sponsorship budgets is no sure thing.
Two years ago, the Book Industry Study Group, with all of its 138 members, had to make some money. So Brian O'Leary, BISG executive director, decided to do webinars—more specifically sponsored webinars. 33 of them. In one year. All sponsored.