Posts Under: The Washington Post

Is Your Audience 'Aware of the Breadth' of Your Coverage? Engagement Lessons From The Washington Post.

There will be other coverage that people will need. "So what we're trying to do [is show that] our arts writers and critics, our sports writers and critics, our food writers and critics can feel relevant now but also signal to our audience that after the COVID crisis, we'll have different kinds of coverage that they will still need," Gilbert said. "So that's really what we're trying to do to combat that challenge. But I absolutely feel that imperative every bit as much as your members do, and we're thinking very deeply about what are the things, the products, the tools that we can offer our audience and how can we bridge [new subscribers] from caring about the news in the time of the virus to caring about the news when things are going better."

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