Under: BIMS 2019
My colleague Matt Kinsman recently asked Alanna Young, president of Technomic, a provider of primary and secondary market information and advisory services to the food industry—and a division of Connectiv member Winsight—what's different between running a data business and a media business? She had been Winsight's chief operating officer and is a veteran of Hanley Wood's Metrostudy data business
"All content is not the same," she continued. "How the content is produced and packaged is not the same. The media audience is coming for news, journalism and insights. People who come for data are looking for more context, translation, instruction and actionable insight. The type of people who run content for media and those who run content for data are different and they have different skillsets. For data, you have to be skilled in research methodology and analytics.
"One of lessons we learned early on is, we thought we could just merge ...
I was just on a call to go over last week's Business Information & Media Summit, and one of the first things that our sponsorship/exhibitor person said was that thank yous and surveys have been sent out.
What I like about the targeting that the Financial Times did to attract more women readers is that, for the most part, they didn't say anything about it. They just did it.
How many of us compose, plan, design, write, edit, think and output on a laptop or desktop and then watch as others consume what we do on their phones?
That's the question that was front, center, behind and below in yesterday's BIMS Day 2 talk by Mario Garcia, a Columbia professor and author of the new book, The Story, designed to be read on—you guessed it—your phone.
"We are going through a transformation," Garcia said. "Six in 10 people now get news from their mobile device and it's going up every month. And 89% of people on mobile access news and information. We go to our phones an average of 114 times a day. [He tested himself one day recently and tallied 78.] And yet 75% of outfits plan, write, edit and design on a platform much larger than on what people will read it on."
So when Garcia wrote his latest book, he wrote and designed it for the phone— 1800 screens worth. When reading, people much prefer scrolling to s ...
If you're a fan of niche journalism—and there are close to 300 of those doing everything but wasting away here in Margaritaville at SIIA's 6th annual Business Information & Media Summit (BIMS) in warm and sunny Hollywood, Fla.—then you have to love Industry Dive CEO Sean Griffey.
In a takeaway-studded Q&A with Rush River Media's Meg Hargreaves—who hit on all the right notes—Griffey, time and again, credited his seven-year-old company's tremendous growth to its commitment to good journalism.
One of those content reaffirmations "actually came from this conference a couple years ago," he said. "I was struck that no one said the words 'journalism' and 'content' in a two-day period. Breakout panels talked about lead generation in buyer periods." Every article needed to be infused with someone's purchase intent, Griffey was told. So he just thought that belie ...
"In our shared pursuit to push the web to do more, we're running into a common problem: performance," writes Web performance consultant, Jeremy Wagner, in a column for Google.
"We grow in two ways—we get deeper into the industries that we are already in and we launch in new markets," Sean Griffey, CEO of Industry Dive, told my colleague Matt Kinsman earlier this year.
"Almost all of our money goes back into people. We have continued to invest in the digital experience here and we see that elevating the brand and raising the company as a whole.”
At our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla., Griffey will be interviewed in a Monday afternoon fireside chat by SIPA's own Meg Hargreaves, managing director, content partnerships, FiscalNote.
Earlier that day, Anita Zielina, director of news innovation and leadership at CUNY’s Craig Newmark Graduate School of Journalism, will be leading off the conference. I came across her from an article on product innovation. "...there ar ...
We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)
In 2015, Winsight acquired Technomic, a provider of primary and secondary market information and advisory services to the food industry, as way to jumpstart a data and business intelligence service that could complement Winsight’s media and events properties.
"Ultimately, the balance we have to find is how we still do journalism and stay true to our mission while incorporating innovation, technology, and product thinking in a way that allows us to be very value-centered in relations to our readers."