Just to prove that there are some, ahem, creative marketing people out there, listen to this. The Oakland A’s baseball team is offering A’s Access fan members lifelike cutouts for $49 to be placed in the stands at the home games. Now if you want to have your cutout in the Foul Ball Zone, you'll have to pay up to $149. But… if a foul ball hits the cutout with your face on it, the team sends you that foul ball. And two tickets to an exhibition game next year. How do you know that's the actual ball?
"Our landing pages are designed to be minimalist and straightforward. You either sign up or you don't.... We use Google Optimize to test every aspect of our landing page, and that's especially important for optimizing incoming traffic from our referral program. We split our testing audiences into two main cohorts: referrals via email invites and all other referrals."