Posts Under: Putman Media

A Recognition Website, Compensation Survey and Quiz Bring in Revenue

"Start communicating to replace the information flow. You could take some of the seminars that were going to be presented at the show, the educational tracks, get them videotaped and release them drop by drop throughout the course of the year, and have people who would have been buying booths sponsor them through your media."   That quote comes from an article last week by media consultants John French and Jim Elliott titled A World Without Trade Shows. There have been a lot of suggestions the last couple weeks on how best to replace revenue from events in the upcoming months, and we will be focusing on many of those here.   Here are three ideas—two directly bring in revenue and one brings in leads that lead to revenue (pitching a Writers Guidebook and, commendably in 2018, a book on crisis management):   Recognition initiative. Putman Media puts on an annual Influential Women in Manufacturing Program. The 2018 version won a ...


Putman Media Wins Big With its Women's Recognition Initiative

"In 2016, when Nandita Gupta began her professional career, she was mistakenly assumed by some of her new colleagues to be 'the new HR girl' rather than the new process controls engineer. It was a less-than-inspiring welcome into life as a professional woman in engineering, but Gupta was undeterred, committed to earning the trust of her direct co-workers as well as operators on the plant floor. Now, at 26, she is leading the effort at Georgia-Pacific to develop a mentor network that will connect young and rising engineers with experienced employees who can provide professional guidance and support."