The time to jump in the text-to-audio pool has apparently arrived. Harvard Business Review (HBR), The Economist, The New Yorker and The Atlantic are among those magazines now offering narrated articles. Some do the narration themselves, and others partner with news narration apps, splitting fees and being grateful for a bigger audience.
Part of the success of podcasts—over half of publisher respondents in a new Reuters Institute study said they would be pushing various types of podcast initiatives this year—comes from the new demands on our time. We can listen to podcasts while doing something else, be it driving, commuting, working out, cooking, etc.