Under: virtual events
"There's definitely more data that we were able to collect with the virtual event than with an in-person event," Enit Nichani, vice president of marketing for North America at IGEL, told TechTarget this week. The article said that a reporting feature in vFairs—their digital platform of choice—enabled their marketing team “to see how many times a user visited a particular booth, what sessions they attended and how long they stayed for those sessions.”
"That's a lot easier than trying to take a physical or even a digital form, and uploading the data into those systems," said Laura Ramos, vice president and principal analyst at Forrester Research. "Half the time, none of that ever happens."
There's no doubt that there are some drawbacks to virtual events. After all, we are social creatures. But there's also a lot to embrace. Here are other ways to take advantage of virtual events.
Go global. There should be no bar ...
“The more interactivity you put into any of these [virtual events], the better and the more effective it’s going to be,” said Ben Hindman, CEO of events marketing platform Splash. The Atlantic Festival, their big event of the year, will try to accomplish this by including smaller breakout sessions and 20-person roundtables during the daytime portions of the festival to give attendees the chance to speak directly to the presenters and the editors, according to Digiday.
But that interactivity is crucial for exhibitors and vendors as well. A new report from Tradeshow Logic titled Redefining Value for Today’s Exhibitors & Sponsors (download free here) suggests that organizations need to help their exhibitors and vendors to succeed. “Even though virtual platforms are touted as ‘turnkey,’ they still require significant marketing and promotion investment from your exhibitors and sponsors [and you] in order to ...
I saw two industry quotes today that both pointed in the same direction.
“What can you create now that will become a product forever?” a media company revenue officer asked.
“We were looking to build a sustainable model for a relevant digital program, not a one-and-done,” said Rochelle Richardson, senior VP of expositions and events, AVIXA, the Audiovisual and Integrated Experience Association, commenting on their pivot in June to a virtual InfoComm 2020 Connected event. “We wanted to build a model we could continue to tweak and enhance for our other events around the world.”
Last week, the Center for Exhibition Industry Research (CEIR) released the results of its latest poll tracking the impact COVID-19 is having on the B2B exhibition industry. One of the numbers is that 81% of companies cancelling in-person events are pivoting to virtual events. Since ...
This is kind of a part two from a previous article this week about VentureBeat's virtual pivot. That was more about sponsorships and networking during the event. While Moore took us through what led up to their pivot, the registration options and the content and feel of the event.
"Bringing that human connection back to [events in] the digital world really comes down to personalization. How do you feel connected with other attendees, and speakers and the organization hosting this event? Creating opportunities for them to participate and not just be behind a screen. Being thoughtful about what their day looks like. Actively reach out to attendees asking for their participation and input is really important. 'What do I want to get out of it?' It's not just about the content."
That comes from Gina Joseph, VP of strategy & partnerships for VentureBeat—which covers transformative technology—speaking to Digiday in an excellent webinar on Friday about the April pivoting of their annual GameBeat Summit 2020. (Watch it here.)
VentureBeat was able to successfully pivot and keep their 120-plus speakers, the 50 sessions and even more incredibly all of the sponsors for the GameBeat virtual event. The sales team even brought in ...
Earlier this month, Questex announced the creation of a “modern” information services model that leverages audience data to tie content and events closer together to create a year-round customer engagement framework.
The hope that live events would return in the fall is increasingly being replaced with the realization that many (if not most) conferences and trade shows in the U.S. will continue to be virtual or hybrids of online and in-person for the remainder of 2020 (last week Informa saw an 8 percent stock jump when it said select trade shows would resume in Asia but warned that live events in the U.S. won’t return until at least September).
We're often told to think outside of the box. But a magician and a theater in Los Angeles decided to think about the box and have created a hit event. And it might just have a connection to our events.
In a new online show called The Present by magician Heider Guimaraes, ticket holders are mailed a box with surprise contents that they are directed not to open until their Zoom show starts. "How do you reach out of the computer and into the audience?" asked Matt Shakman, artistic director of the Geffen Playhouse in Los Angeles, where the show sold out a recent extension in 26 minutes and is now going into July. "The idea would be to hold something in your hand and be part of the process. That's how you make Zoom as interesting as a black box theater." (The quotes are from a Washington Post article Sunday.)
I was reminded of the show when I saw this suggestion today from a Higher Logic post: "Work fun swag into ...
I was watching Jeopardy the other night—okay, it has become the highlight of my exciting evenings—and in Final Jeopardy they asked something about an Ernest Hemingway novel and Spain. Oh my gosh, I shouted, happy to be out of a Zoom box for the first time all day, it's The Sun Also Rises!
On Monday, June 1, the sun will rise on SIPA 2020, our first-ever, two-day virtual annual conference, and the lineup is shaping up to be exceptional. (Early-bird prices expire on Saturday.) So figuring that you can get all the details on the website and with my current love of quizzes, I devised my own, based on six of the sessions. Good luck.
1. Fill in the blank: A Euromoney article today led with this paragraph: "At the start of April, Exabel, an artificial intelligence and machine-learning platform for active asset managers, partnered with 1010data, __________________ data provider to the retail, consumer packaged ...
Offer content—video, gamification, polling—and then bring people together around that. Speaking at the ongoing-through-May CES Deconstructed Jesse Serventi, founding partner, Renovus Capital, said (in a virtual discussion) today that we're really just starting to learn how to "have a keen understanding of how to engage an audience virtually. A lot of it is asynchronous. You're on an island. You're going through it by yourself. It's tough to engage. But then it's also synchronous where you might be watching many hours of content. That's tough too. The companies doing the best job are bringing in both. They might be starting off with prerecorded asynchronous content, watching video, doing a multiple choice quiz, and then coming together to do a group exercise around that and developing relationships—reaching you through multiple modalities. That's just a great way to engage the customer or get customers hooked in an even better way than live in-person training ...