Posts Under: hybrid events

'Are You Leaving Money on the Table?' Hybrid Events Are Probably the Future.

I was watching an admittedly bad—but happy—TV movie the other night, and the ending focused on an in-person event where a contest winner would be announced for building the nicer house. A woman stepped to the podium: "I want to welcome everyone here tonight, and also all the wonderful people in our community watching at home who couldn't make it."   It makes sense, but of course, it's anything but revolutionary. We've been hearing awards show hosts saying that for years—although lately there have been no hosts. But you haven't really seen that introduction given at most pre-pandemic, business conferences. The thinking has usually been that by offering the conference virtually, you would encourage people not to come. Maybe let them buy some recorded sessions later.   Even when in-person events do return—and at some point they will; safety guidelines were being issued today—virtual will remain part of the mix.    "There ...