Washington, D.C. Trade Association Veteran Jeff Joseph Will Be SIIA's New President and CEO 

Editor's note: This is the ninth of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.

Mo Willems, the award-winning children's book author—Don't Let the Pigeon Drive the Bus—wrote and illustrated five books early in his career, none of which were published.

"According to a study by Predictive Intent, which method results in 4% of sales compared to just 0.2% of sales? Cross-selling or upselling?" And so begins the new SIPA game, prepared by member edCirrus, now posted on our site. 

Like many others, I'm back from seeing family, and my biggest takeaway, besides the leftovers, is that everyone plays games—video, board, jigsaw, quizzes—especially my two 20-something nephews. People are competitive and like to win.