Posts Under: SIPA

Try Phone, Slack and Single Focus; Overcoming Your Zoom and Gloom

“I wanted to be the band on the Titanic,” comedian Paula Poundstone said in an article in The Washington Post this weekend about Zoom fatigue. She was posting almost daily bits and “Quarantine Corner” updates through April on Instagram but stopped by late May. “But the Titanic sank faster. It just occurred to me now that that’s what was wrong with my plan.”   Lesley Harris of Copyrightlaws.com was kind enough to email me last week suggesting this trending topic. Funny, because she was using Zoom before most of the rest of us—holding her SIPAward-winning 20-minute Zoom on Ins over lunchtime in 2019 and early 2020. As many as 450 people were registering for her sessions. Copyrightlaws.com holds many courses and certificate programs, so Zoom is a staple, but Harris is trying to mix it up.   “One thing I did in my last class this spring was a Slack Live Chat…similar to a ...

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A New Benchmarking Report Urges Us to Keep on Listenin' and Embrace the Pivot

I just got through an in-house Zoom meeting where we talked about the importance of conducting listening tours. And someone said, well, those are a thing of the past for now.   Not true really. In some respects, our remote working can be an advantage. It can be easier to reach people in our audience than it was before when everyone had busy travel schedules and internal meetings. And while Zoom fatigue is a real thing, it’s also a focused mechanism to speak one-on-one to someone. There’s no hiding or looking away.   I write this after receiving this morning a new survey report from Naylor called the 2020 Association Communications Benchmarking Report. Even though it does focus on associations, there are some good lessons here for all organizations.   We should still listen. Just over 80% of respondents believe they generally create relevant content, and 38% are conducting communication-specific surveys at least once every 12–24 mont ...

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Build Trust and Show the Breadth of What You Do to Keep Readership Bump

Not that they ever went out of style, but newsletters and subscriptions seem to be peaking again. Bloomberg Media’s Justin Smith has talked about their stickiness and comfort at a time like this. Industry Dive is up to about 22 different newsletters now in 19 industries. And Digiday ran an article last week titled How Substack Has Spawned a New Class of Newsletter Entrepreneurs.   “We’re coming in with an opportunity-focused mindset,’ said Substack co-founder Hamish McKenzie [whom I interviewed three years ago], fresh off raising $15.3 million last summer. “‘During the first 20-30 years of the internet, in terms of information distribution and media, the innovation has mostly come around an ad-supported model. There’s a whole 20-30 years of innovation to come that more fully innovates around a subscription model.’”   Here are some ideas on keeping the new readership—newsletters ...

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Building a Revenue-Producing Paywall

It was reported this week by The Information that Reuters would become one of the last free news services to implement a paywall. “The current plan... envisions putting all articles coming from specific coverage areas—such as energy, sustainability and its opinion content Breaking Views—behind a paywall by next February,” the site wrote.   Then today Folio: reported that Skift, the B2B media company serving the travel industry, just launched a digital paywall called “Skift Pro,” an annual product priced at $365 per year or $595 for two years.   A report came out last year from the Shorenstein Center at Harvard and Lenfest Institute titled, How Today's News Publishers Can Use Data, Best Practices, and Test-And-Learn Tactics to Build Better Pay-Meters.   (Matt Skibinski from the Lenfest Institute will be delivering a webinar for us on July 23 titled Understanding Editorial Economics an ...

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For VentureBeat, a Profitable Pivot Means Meeting Audience Needs

"Bringing that human connection back to [events in] the digital world really comes down to personalization. How do you feel connected with other attendees, and speakers and the organization hosting this event? Creating opportunities for them to participate and not just be behind a screen. Being thoughtful about what their day looks like. Actively reach out to attendees asking for their participation and input is really important. 'What do I want to get out of it?' It's not just about the content."   That comes from Gina Joseph, VP of strategy & partnerships for VentureBeat—which covers transformative technology—speaking to Digiday in an excellent webinar on Friday about the April pivoting of their annual GameBeat Summit 2020. (Watch it here.)   VentureBeat was able to successfully pivot and keep their 120-plus speakers, the 50 sessions and even more incredibly all of the sponsors for the GameBeat virtual event. The sales team even brought in ...

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Can You Answer These Four Questions About Your Content?

I watched my first live news discussion this week on Instagram—it was excellent—and then found out that I was a bit behind the times. "Another big change in the last few years has been the growth of Instagram which popularized visual formats like 'stories' and short videos via IGTV," says the publisher-insightful Reuters Digital News Report, just out last week.   "Instagram now reaches more than a third of all people (36%) weekly and two-thirds of under-25s (64%). Instagram reaches 11% across age groups, almost as many as use Twitter for news."   Fortunately for my ego, the report does still verify one thing: "Overall, the most important factor for those who subscribe is the distinctiveness and quality of the content. Subscribers believe they are getting better information."   The Reuters report is 112 pages but we have distilled it here to four key questions:   1. Are you emailing eno ...

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Subscription Boxes Are Generating New Revenue

Who doesn't like swag? In the past, we've only gotten these exhibitor and vendor gifts mostly at conferences and trade shows we attend. But, of course, that's now gone away.   Or has it?   Subscription boxes are the latest publishing trend. FIPP, the international trade group, just did a whole special report on them, complete with case studies. Basically, publishers send subscribers and would-be subscribers physical boxes of cool items. Yes, it's mostly been consumer up to this point, but it doesn't really have to be.   The idea has proven an effective one for our homebound times. A month ago, I wrote about a new online show called The Present starring magician Heider Guimaraes, where ticket holders are mailed a box with surprise contents that they are directed not to open until their Zoom show starts.   "How do you reach out of the computer and into the audience?" asked Matt Shakman, artistic director of the Geffen Playhouse in ...

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