Here are some tips I've come across on other ways that publishers can shine brightly during this crisis:
In a discussion on new product development last week on the Discussion Forum, a member was looking for a new product development worksheet—something that "gave the editorial and development teams a starting point for creating the product or service."
Stephanie Williford, CEO of EB Medicine, responded that they "developed something like that several years ago and have found it to be very helpful. We actually created a three-step process; step 1 is filling out an initial worksheet... If the idea passes that step, then it goes to the next one, which is a more detailed worksheet and business cases analysis."
From there, Ed Coburn, president of Cabot Wealth Network, made those forms generic and combined them into a single document for others who may want to use this. It's titled Product Development Process Template and now sits in the Sample and Model Documents section of our website.
Take a look at these documents for your own use ...
I just heard Kathryn Hamilton, vice president for marketing and communication at NAIOP (the Commercial Real Estate Development Association), speaking about something common for publishers now—their COVID-19 website resource. She said their FAQ page has received a tremendous amount of traffic—and saved staff time—as have their webinar listings. What I found particularly informative is a call for speaker expertise they did.
"We wanted to hear from experts," Hamilton said. "So we went to our membership with a list of topics and said, 'If you are an expert on this topic, we want to hear from you,' and we've gotten a great response."
It was just one example this week of publishers (and entertainment entities) adapting content-wise to our new normal. Pretty much everyone is home. Besides the obvious, what that means is key people might be more available to speak and contribute who normally would not be.
What else might your aud ...
"Start communicating to replace the information flow. You could take some of the seminars that were going to be presented at the show, the educational tracks, get them videotaped and release them drop by drop throughout the course of the year, and have people who would have been buying booths sponsor them through your media."
That quote comes from an article last week by media consultants John French and Jim Elliott titled A World Without Trade Shows. There have been a lot of suggestions the last couple weeks on how best to replace revenue from events in the upcoming months, and we will be focusing on many of those here.
Here are three ideas—two directly bring in revenue and one brings in leads that lead to revenue (pitching a Writers Guidebook and, commendably in 2018, a book on crisis management):
Recognition initiative. Putman Media puts on an annual Influential Women in Manufacturing Program. The 2018 version won a ...
Send a survey. The editorial team at Access Intelligence's PRNEWS is requesting feedback about the type of content most desired by communications professionals. "In order to better understand what you need to perform your job well, we rely on your feedback, which in turn helps us develop our platform to meet your needs. So, let us know what type of content you look for on a daily basis...we're listening
I just listened to an excellent webinar from a company called MCI USA titled "COVID-19: Communicate Empathically, Plan Strategically," with Brittany Shoul speaking from a sales and partnerships viewpoint, and Rachel Dillion on member services.
It was fairly basic but in a good way—meaning that they clearly laid out positive strategies for working with your audiences at this special time. Here are some key takeaways.
Focus on the gap methodology. The plans that we all put in place two weeks ago aren't the plans today. And who knows what the future will bring. Focus on the middle. Our key stakeholders are experiencing a level of uncertainty that we're all experiencing. There's a place now between the current state (unarguably not great) and the future state. Make the most of the time now.
Have conversations with your customers. Shoul and Dillon said that the natural inclination at this time might be to withdraw, but ...
SIPA Members Excel in Their Close Coverage of COVID-19
BioWorld is closely following the race to find a treatment. Today's article is titled Clinical Testing and The New Virtual Reality in Time of COVID-19. "It took less than a week from the publication of Science 37's whitepaper on March 12 encouraging virtual clinical trials to the FDA's decision to endorse the idea, tailored to address the COVID-19 pandemic," Lee Landenberger writes. Yesterday's story was Moving in Record Time, Industry, Government, Investors Focus on One Mission: Beat COVID-19.
InsideARM keeps all the COVID-19 articles affecting their niche—debt collection—in one place on their site. Today's article focuses on a bill introduced by Sen. Sherrod Brown (D-OH) to amend the Fair Debt Collection Practices Act (FDCPA) to expand consumer protections for consumers and small businesses during a major disaster or emergency. Sen. Elizabeth Warren&n ...
I peeked into Education Week's Online Summit last week and was very impressed. Halfway through they already had almost 1,000 live attendees and 550 comments! It took place on a platform called Brazen, that's usually associated more with virtual career fairs. But it works very well for their summits which are centered around text-based chats with editorial staff—and experts in the K-12 world—and entering various "reporter" or "sponsor" rooms.
"Brazen has been with us since the beginning of our online summits," Matthew Cibellis, director of programming for live and virtual events for Education Week, wrote to me today. "That's because we were already using them for our online job fairs. The price tag back then was too high, and we didn't have sufficient job fair sponsorship to merit keeping them. But my production director asked me to meet with them to discuss how versatile it could be for more content-driven meet-ups. Brazen only convinced me when I st ...
Whether you cancel or postpone an event should be "based on the information you have today. You have to look to your customers," said Alicia Evanko, executive vice president, Travel Group Global Events, Northstar Travel Group, during a webinar Thursday on Coronavirus and Your Events: How to Make Decisions that Protect Your Business and the Safety of Your Staff. (Members can watch the webinar or download a written transcript here.)
"For us our final decision to postpone our May event was customer feedback. You want to plan these things now. Because come the fall, everyone is moving their events. You want to get out ahead. Any event in May or June, it's a tough call... You have to consider who your audience is, how big your event is and if you want to keep it in the same calendar year. The sooner you get there the better."
Even in the couple days since that webinar, May events seem more fleeting. Evanko offered an example of an event that they wanted to m ...
We've all been reading a lot this week about working from home, managing remote workers, throwing our dog or cat off our desks, etc. I did read one good article that I can't find now (!) that said it's beneficial to actually CALL two people every evening and talk a while—not a conference call, not a question for a webinar. A conversation.
And, of course, any way you can electronically create those watercooler run-ins—Slack, Zoom, Google apps—do it. "Creativity comes from spontaneous meetings, from random discussions," Steve Jobs famously said. "You run into someone, you ask what they're doing, you say 'Wow,' and soon you're cooking up all sorts of ideas."
I have received a few good tips on working from home that I'd like to share. Thanks to SIIA's own Jenny Baranowski—who has magically and mostly invisibly run our CODiE Awards for many years—for the first five.
Connect on an IM platform. Many of us are al ...