Posts Under: SIPA

8 Successful Publisher Revenue Strategies

We're a little bit in the dog days of summer here in Washington, D.C., so I thought it may be a good time to pull out some of the successful SIPA member revenue strategies that I've written about in the last year or so.

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Doing a Podcast Is Great. Creating Marketing Synergy for It Even Better.

"I feel like [synergy in an organization or company] is overlooked a lot when it comes to marketing podcasts," Blake Althen of podcast-producing company Human Factor told me recently. "At least with organizations I've done work for, the magazine/newsletter department might be doing their thing, the email people might be doing their thing and the events people are doing their thing, but there's not a lot of synergy. And we tried to close that gap and have done it really well.

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New Report on Event Marketing Urges Story, Phoning and an Event Cap

One interesting note about the new event called Dished that Aging Media Network sold out in 2018 and again in 2019 is that they capped attendance at 150. Now that probably had the most to do with their venue—The Boelter Center in Chicago's River West neighborhood. Owned by Boelter Foodservice Design & Equipment, it was selected based on its unique setting and elements including a demonstration kitchen and catering program.

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One-Question Surveys Are Latest Way Publishers Can Get More Feedback

One-question surveys, in the style of the Net Promoter Score, are becoming a trend with some of the bigger publishers today—especially in regards to their content. Digiday reports that Business Insider Prime members are asked how "valuable" the article was. The Athletic readers are queried, "What did you think of this story?" And a couple years ago, Mic readers saw a widget at the bottom of the article that asked, "Was this story worth your time?"

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