Posts Under: SIPA

Keep Event Momentum Going After With Reminders, Webinars and Blogs

A common thread in film festivals these days is to continue the momentum all year round. The Annapolis Film Festival, which takes place in March, is showing a documentary featured called Toxic Beauty next Tuesday. The DC Environmental Film Festival, perhaps Washington's best film festival—also in March—screens films every month, congratulates their filmmakers on achievements through the year, blogs each month and sponsors other mini-events.

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'I'm Not Going to Do What I've Been Doing' Is All Right, All Right, All Right

I was listening to Matthew McConaughey the other day on a radio show called Ask Me Another talk about how he’s now a full professor at the University of Texas—and its Minister of Culture—and how his famous All right, All right, All right came to be. (It emerged while he was shooting Dazed and Confused when there were three things he liked.) But the real interesting part was when the host asked him how he changed his career arc from those Dazed and Confused and Texas Chainsaw Massacre days to the Oscar-winning role of Dallas Buyers Club and other strong roles like Mud and Wolf of Wall Street he’s had of late. “Here’s what I did. I guess it was right around [the film] Lincoln Lawyer. The only things that were really coming to me at that time were romantic comedies. So what I had to do was say, ‘I’m going to not do what I’ve been doing.’ I remember say ...

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'The Future Is Full of Possibilities' - Why Advice Is Better Than Feedback

A couple years ago, The New York Times issued an outstanding digital report on the goals they needed to strive for in this new age. One particular takeaway that stood out for me was this quote: "Our readers are hungry for advice from The Times. Too often, we don't offer it, or offer it only in print-centric forms. In the past, we might see a feature on yoga, running or meditation—who's doing it, what's it about. Today the Times believes that people want to know how, where and when to do it.” This can definitely translate to B2B. "We expect that the bigger opportunities are in providing guidance rather than traditional features," the report says. In covering their niches, reporters must think engagement and involvement. Knowing about investing, farm products or construction isn't enough anymore. There's enough data to tell a reader more—why they should care and how they can act. But it’s something in that first paragraph that flashed before me again l ...

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Don't Sleep on the Weekends - at Least When it Comes to Emailing

At an SIIA Boot Camp in Chicago one year, Tracy Samantha Schmidt, founder of TS Media, told us that she has had great success—an over-50% open rate—with a Sunday night newsletter or "memo” that goes to executives. "It takes two-minutes to read and we really think value,” she said. “CEOs are thinking about work at 7 pm on Sunday. I'm totally against putting everything on social media at 9 am Monday morning." Biggest lesson here—when it comes to modern-day marketing, don’t sleep on the weekends. In their latest survey, The Best Time to Send Emails (for Better Sales), Omnisend found that their lowest unsubscribe rates came on Sunday or Monday and their highest click-to-open rates on Saturday. Associations Now, one of the best email newsletters that I receive, has just started a "weekend edition." "This special series of Associations Now Daily News Weekend Editions features good reads on big issues facing associations today," they write ...

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'We Continue to Roll Out New Things'; BIMS Keynotes Strive for Innovation

"We grow in two ways—we get deeper into the industries that we are already in and we launch in new markets," Sean Griffey, CEO of Industry Dive, told my colleague Matt Kinsman earlier this year. "Almost all of our money goes back into people. We have continued to invest in the digital experience here and we see that elevating the brand and raising the company as a whole.” At our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla., Griffey will be interviewed in a Monday afternoon fireside chat by SIPA's own Meg Hargreaves, managing director, content partnerships, FiscalNote. Earlier that day, Anita Zielina, director of news innovation and leadership at CUNY’s Craig Newmark Graduate School of Journalism, will be leading off the conference. I came across her from an article on product innovation. "...there ar ...

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Add Video, Eliminate Silos and Experiment, Say BIMS Speakers

We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)

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