As part of a recent reorganization that refocused its Media and Intelligence groups into Information Services and Marketing Solutions, ALM tapped Jimi Li as Chief Technology Officer. A media industry outsider, Li brings a wealth of experience with both B2B and B2C brands, having most recently served as Partner and Co-Founder of Valence Marketing Infrastructure and having held previous leadership positions at companies such as L’Oréal, Coach and GE Capital.
ALM is the charter subscriber for ConnectivU, a comprehensive online continuing education platform from Connectiv, the Business Information Association, that debuts today offering training for digital advertising sales, with additional courses to be rolled out over the next 12 months on content development, events, advanced leadership for senior executives and building data and information products.
It’s been a busy past month for ALM, which announced the realignment and centralization of both its business and content sides, and today launches a global newsroom that positions its 170 journalists and editors in North America, London and Hong Kong to work together in new ways. The new global newsroom includes,
“People need to experience the content they’re asked to purchase.”