Under: Whit Shaw
Washington, D.C., had a professional tennis tournament here last week. I went one night, and the crowd was slight. I believe other days were similar. Yes it was hot, but I believe the reason for the small crowds is that no one big incentive was communicated for people to attend. Federer and Djokovic weren't there. No major title was on the line. They weren't giving anything away. There was little gamification.
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— Dottie Mattison, CEO of Gracious Home New York in a Q&A last week in The New York Times
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