Posts Under: DMC meeting

Choosing the Right DMP Can Help You Target Customers More Efficiently

The presentations on DMPs (data management platforms)—and all they can do for publishers—at last Thursday’s Connectiv Digital Media Council by Kerel Cooper, VP, platform development for LiveIntent, and ONEcount President Joanne Persico were so thorough that one participant asked the obvious question: How much staff will we need to add?


What Publishers Should Know About New EU-U.S. Privacy Shield Framework

The EU-U.S. Privacy Shield Framework was negotiated by the U.S. Department of Commerce and European Commission to provide non-European companies with a mechanism to comply with EU data protection requirements when transferring personal data from the EU to the U.S. The agreement is critical to promote continued transatlantic commerce.