Posts Under: Events

Leveraging Events for Face-to-Face Feedback

"I know clients putting together conferences, and they haven't talked to [their audience]," Diane Arseneau, CEO of Zagora, told me last month. "They say they know what people want, but I wouldn't put on a program without having heard from the market. It takes time."

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How Behr's Parlayed Its Topic and Audience Knowledge Into Event Success

I might not think that a behind-the-scenes look at the food inspection services at Frankfurt Airport is all that exciting, but for heads of quality management and food safety in Germany, it is. The area is normally restricted to visitors, and the criteria used to check the incoming food and what leads to rejection of the products can be telling in the field.

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Q&A with Events Expert Terry Singleton

Terry Singleton has been running CCP Events for 24 years. She is the past president of The International Live Events Association and three times the chair of its international conference. She has worked with clients such as Coca-Cola, Mercedes Benz and Microsoft. 

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Putting New Faces to Events Can Give Them a Refreshing Lift

"We have a specific way of putting together our events, a branding way we do it," Anne Holland, co-founder of Anne Holland Ventures Inc., told me a couple weeks ago. She and co-founder Cassandra Farrington—they both also run Marijuana Business Daily (MBD)—will be keynote speakers at the SIPA 2017 Annual Conference, June 5-7, in Washington, D.C.

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Conference Experts Offer Tips for Creating a Heightened Attendee Experience

In a session titled Events and the Integrated Enterprise at BIMS last November, three industry experts recommended that publishers stay on the cutting edge for their events. This may not always be easy, but in discussions with publishers who have experienced drop-offs in attendance, it must be considered.

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