Two years ago, the Book Industry Study Group, with all of its 138 members, had to make some money. So Brian O'Leary, BISG executive director, decided to do webinars—more specifically sponsored webinars. 33 of them. In one year. All sponsored.
We should not be intimidated by podcasts (myself included). We should be excited. Get a good guest, ask questions for 2 or 4 or 20 or 38 minutes and put it out there. If you can keep it going, you can build up quite an archive.
At the Connectiv Executive Summit in May, John Ebbert, publisher and CEO of AdExchanger, drew a burst of applause when he said that as a mid-sized publisher, he wouldn’t sell advertising programmatically (Ebbert himself noted the irony, given that AdExchanger’s entire focus is covering the emergence of data-driven advertising).