Posts Under: Matt Bailey

'The Landing Page Is the Critical Part'; Bailey Talks Sales Funnels and Websites

Something—maybe a reminiscence about his narrowing down your main marketing message to six words (try it)—led me to Matt Bailey’s excellent blog last week, Endless Coffee Cup. The subject was the sales funnel. Apparently there has been some doubts raised about it.   “I can’t imagine why someone would say the sales funnel is dying,” he told his equally lively co-host Ashley Schweigert. “Maybe we’ve seen a flattening—the places people are coming into the funnel—[but if anything] it’s getting greater.   “The reason we’ve had the funnel to begin with is that we need a visual representation of what’s happening. Just looking at numbers alone is not an understandable way about where are people in our sales process. How are we acquiring? Where are they? What stage do they go to next?”   That made me want to call Bailey—an accomplished speaker, trainer, author ...

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8 Positive Outcomes That Podcasts Can Deliver

Answering a question posed recently on the SIPA Forum about video vs. podcasts, Stephanie Williford, CEO, EB Medicine, wrote, "We haven't done a formal test, but I think the old 'know your audience' adage applies well here. For ours (emergency physicians, who are notoriously ADHD), they can't stand to sit still and watch an educational video for more than a few minutes, but they love podcasts because they can listen and learn while doing something else too."

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Hosts, Equipment, Frequency? Decisions to Make for a Podcast.

According to a report last year by Edison Research and Triton Digital, the portion of the public listening to online radio (podcasts) continues to grow. In 2017, 61% of Americans have listened to online radio in the past month, while about half (53%) have listened in the past week. This is up from 57% and 50%, respectively, in 2016.

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Using Podcasts to Engage, Inform and Entertain

Soft guitar music starts, then a female voice: "Instead of going, 'What is the desired response from the targeted audience you're trying to reach? How do we generate that desired response? How do we measure that desired response? That's really what we're looking for and what we should be looking for as marketers.' But instead it's about a list of tactics and a list of stuff that we've done to prove our value."

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