Posts Under: Cecala

Having That One Go-to Thing AND Promoting It Can Mean Success

Washington, D.C., had a professional tennis tournament here last week. I went one night, and the crowd was slight. I believe other days were similar. Yes it was hot, but I believe the reason for the small crowds is that no one big incentive was communicated for people to attend. Federer and Djokovic weren't there. No major title was on the line. They weren't giving anything away. There was little gamification.