Posts Under: MDM

Leveraging Sponsored Webinars to Drive Revenue and Education

The American Society for Cell Biology put on a recent series of five webinars on light microscopy, a trending topic for cell biologists. They structured an agreement with a company to sponsor the entire series where ASCB chooses speakers for four of the webinars, and the sponsor chooses the fifth—according to an article in Associations Now. It’s a generous concession, but I would think there has to be some buy-in on the part of ASCB for that last speaker. Still, being creative with getting sponsorships for webinars should be encouraged. Webinars have been very successful for many SIPA members, but as we know, times change and it’s always good to look at different revenue formulas. The American Pharmacists Association’s Access Project, a subsection of its learning department, puts on 15-30 webinars each year—95% of which are fully sponsored. Anthony Gary, APhA’s senior manager of education, said they have done webinars for so long that, in ...