Posts Under: podcasts

Doing a Podcast Is Great. Creating Marketing Synergy for It Even Better.

"I feel like [synergy in an organization or company] is overlooked a lot when it comes to marketing podcasts," Blake Althen of podcast-producing company Human Factor told me recently. "At least with organizations I've done work for, the magazine/newsletter department might be doing their thing, the email people might be doing their thing and the events people are doing their thing, but there's not a lot of synergy. And we tried to close that gap and have done it really well.

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Behind B2B’s Best Media Brand: Chief Investment Officer

Long gone are the days when a B2B editor could be a platform specialist. A typical day for today’s b2B journalist runs the gamut from breaking news to in-depth features to data-driven content to webcast to podcast to event programming to awards programs and more, with social media tying in at every turn.  

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SIPAward-Winning Podcasts Benefit From Synergy and Timeliness

One session at SIPA Annual 2019 June 3-5 in Washington, D.C., that already has my attention is How 3 Publishers Became Award-Winning Podcasters starring Joseph Coleman, director of content, Coleman Publishing, Lynn Freer, president, Spidell Publishing Inc. and Stephanie Williford, CEO, EB Medicine.

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Podcasts Can Be Great for Marketing But Think Content and Interest First

"As you develop a podcast concept, expect it to morph and change. 'Our original thought with the podcast was to fill a gap in how IBM Cloud educated sellers and partners about new features,' say the hosts. 'We were going to do episodes on the new stuff. We quickly realized that 1) we couldn't keep up, and 2) episodes about new capabilities were really boring; like Ian and Steve fell asleep.'"

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