Under: Marcus Witte
The launch of an account based marketing business (SourceSelect) that scaled to seven figures in revenue in less than a year, reduced reliance on traditional digital advertising revenue and helped “turn dumb leads into smart leads” earned SourceMedia the overall People’s Choice Award at the first-ever Connectiv Innovation Festival, which brought together more than 100 of B2B’s best and brightest last night in New York City.
Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.