I once had a job writing scripts for a daily 90-second radio show for Joe Gibbs, the nice-as-can-be, Hall of Fame coach of the Washington Redskins. He did not enjoy recording it and felt more comfortable reading from a script. I had gotten to know how he spoke so I could add in the "heys" and "for you fans" and more of his favorite sayings. But still I did cringe when my morning alarm would ring and I would hear him stiffly reading my lines.
We're a little bit past mid-year, but it's still a good time to highlight five trends for 2017. The first three come from the Member Clicks Blog and Dan Farkas, a lecturer of strategic communication at Ohio University, at a recent talk titled Marketing on a Budget:
This past weekend, I was looking over a Meetup.com webpage for a group going to a new musical called Come From Away this Sunday night—the 15th anniversary of 9/11. The show focuses on the trans-Atlantic flights on that fateful day that had to be grounded in Gander, Newfoundland, and how the people of the town welcomed the passengers.