Webinar: Increase Audience Engagement with Behavioral Targeting

Sound familiar? Poor deliverability, waning open rates and rising opt-out requests made it clear that a once robust e-mail list was starting to suffer from fatigue. 

Hear how one publisher was able to make a complete turnaround by aligning content with behavior-based targeting to significantly increase audience engagement and boost open rates by 150% in the first 90 days. Our speakers will share the step-by-step blueprint this publisher took to leverage audience demographics and behavior-tracking capabilities to re-align each of its four unique newsletter audiences based on content engagement. 

Speakers: 

Patricia McGuiness
Owner
SBM Audience Development 

Kathy Mancini
Senior Product Engineer
Computer Fulfillment