With many in-person events moving online, connecting with your virtual community has never been more important. But generating strong demand, driving quality engagement and assessing business impact for virtual events can be tricky. Join Steve Kearns, Social Media Lead at LinkedIn, for a deep-dive and an interactive discussion on how his team has scaled the engagement and impact of its virtual events program using tools like LinkedIn Events and LinkedIn Live.
Meet the Expert:
Steve Kearns leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first two years with the professional network, Steve more than quadrupled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video and other interactive media to life on social. And with a background in the entertainment industry, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various marketing roles at Sony Pictures Entertainment, Viacom and Live Nation Entertainment.