For all categories, entrants must submit their entry description and include: In 1,500 characters or less, describe the intended audience, significance and outcomes achieved.
Digital media include websites, blogs, mobile applications, videos, podcasts and social media.
Journals are typically scholarly publications, whether written and edited by academics or by association staff. They report original research and include citations for sources. Many are peer reviewed in whole or in part.
Magazines often are more news or feature-focused than journals. They usually are not peer reviewed, although they may be. This category is only for printed magazines. To enter a digital magazine, see categories DIGITAL MEDIA: Mobile Application (Magazine) and DIGITAL MEDIA: Website (Magazine).
Cover - Illustration
Best cover featuring an illustration without photographic elements. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Column
Best signed column providing background and perspective on a topic of interest to the membership. Submit article as a single PDF—electronic only.
Judge Criteria
- Opinions and arguments
- Creativity and originality
- Background & Perspective
- Content
- Writing
- Development of the subject
- Editing
Cover - Manipulated Media
Best cover featuring a photo-realistic illustration, photograph that has been significantly digitally manipulated, photo collage, or other uses of photography that go beyond a traditional photograph. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Cover - Photography
Best cover featuring a photograph with limited digital manipulation. Submit one cover mounted on matboard. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Design Excellence (10,000 or fewer)
Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Artwork
- Use of color
Design Excellence (10,001 - 20,000)
Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Artwork
- Use of color
Design Excellence (20,001 - 50,000)
Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Artwork
- Use of color
Design Excellence (50,001 - 100,000)
Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Artwork
- Use of color
Design Excellence (100,001 or more)
Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Artwork
- Use of color
Editorial/Opinion Piece
Best opinion piece on an issue of significance to the membership. Submit article as a single PDF—electronic only.
Judge Criteria
- Opinions and arguments
- Creativity and originality
- Background & Perspective
- Content
- Writing
- Development of the subject
- Editing
Feature Article (10,000 or fewer)
Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.
Judge Criteria
- Content
- Writing
- Development of the subject
- Editing
Feature Article (10,001 - 20,000)
Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.
Judge Criteria
- Content
- Writing
- Development of the subject
- Editing
Feature Article (20,001 - 50,000)
Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.
Judge Criteria
- Content
- Writing
- Development of the subject
- Editing
Feature Article (50,001 - 100,000)
Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.
Judge Criteria
- Content
- Writing
- Development of the subject
- Editing
Feature Article (100,001 or more)
Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.
Judge Criteria
- Content
- Writing
- Development of the subject
- Editing
Feature Article Design (10,000 or fewer)
Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Feature Article Design (10,001 - 20,000)
Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Feature Article Design (20,001 - 50,000)
Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Feature Article Design (50,001 - 100,000)
Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Feature Article Design (100,001 or more)
Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
General Excellence (10,000 or fewer)
Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Quality of writing & copyediting
- Quality of content
- Quality of production
General Excellence (10,001 - 20,000)
Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Quality of writing & copyediting
- Quality of content
- Quality of production
General Excellence (20,001 - 50,000)
Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Quality of writing & copyediting
- Quality of content
- Quality of production
General Excellence (50,001 - 100,000)
Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Quality of writing & copyediting
- Quality of content
- Quality of production
General Excellence (100,001 or more)
Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of design
- Quality of writing & copyediting
- Quality of content
- Quality of production
Redesign (10,000 or fewer)
Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Redesign (10,001 - 20,000)
Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Redesign (20,001 - 50,000)
Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Redesign (50,001 - 100,000)
Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Redesign (100,001 or more)
Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Single Topic Issue (10,000 or fewer)
Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of theme coverage
- Quality of design
- Editorial & graphic unity
- Quality of production
Single Topic Issue (10,001 to 20,000)
Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of theme coverage
- Quality of design
- Editorial & graphic unity
- Quality of production
Single Topic Issue (20,001 to 50,000)
Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of theme coverage
- Quality of design
- Editorial & graphic unity
- Quality of production
Single Topic Issue (50,001 to 100,000)
Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of theme coverage
- Quality of design
- Editorial & graphic unity
- Quality of production
Single Topic Issue (100,001 or more)
Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of theme coverage
- Quality of design
- Editorial & graphic unity
- Quality of production
Newsletters generally consist of short articles on issues, events and people important to the association’s audience. They typically have fewer pages than magazines and smaller pages than a newspaper.
Newspapers are printed and generally are larger in page size than newsletters and magazines.
Sales and marketing materials, including message and branding campaigns and content marketing takes many forms, from print or electronic to a combination of the two.
Advertisement Single Piece (Educational)
Best writing, content, and design of a targeted one-piece promotion for educational purposes. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertisement Single Piece (Event/Convention)
Best writing, content, and design of a targeted one-piece promotion for event/convention/meeting. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertisement Single Piece (Membership)
Best writing, content, and design of a targeted one-piece promotion for membership. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertisement Single Piece (Other)
Best writing, content, and design of a targeted one-piece promotion. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertising Campaign (Educational)
Best writing, content, and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertising Campaign (Event/Convention)
Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertising Campaign (Membership)
Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Advertising Campaign (Other)
Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Annual Report (Digital)
Best annual report or “year in review” that projects a positive image for the association through well-written and well-organized content, excellent design and well-conceived packaging. The report does not need to include financial information.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Annual Report (Print)
Best annual report or “year in review” that projects a positive image for the association through well-written and well-organized content, excellent design and well-conceived packaging. The report does not need to include financial information. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Awareness Campaign
A campaign educating intended audience and boosting public awareness about an organization's cause or issue. Required upload of logo, branding, collateral (print, digital, video), metrics.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Brochure (Educational)
Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Brochure (Event/Convention)
Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Brochure (Membership)
Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Brochure (Other)
Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Campaign (Educational)
Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Campaign (Event/Convention)
Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Campaign (Membership)
Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Campaign (Other)
Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Single Piece (Educational)
Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Single Piece (Event/Convention)
Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Single Piece (Membership)
Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Direct Mail - Single Piece (Other)
Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Quality & effectiveness of message
- Quality and effectiveness of design
- Improved editorial & graphic unity
- Quality of production
- Overall effectiveness
Directory, Buyers Guide, or Catalog (Digital)
Best organization, clarity, design and overall packaging of a directory, buyers’ guide or catalog for a membership audience.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Directory, Buyers Guide, or Catalog (Print)
Best organization, clarity, design and overall packaging of a directory, buyers’ guide or catalog for a membership audience. Mail 1 copy. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Ease of use
- Quality of design
- Editorial & graphic unity
- Quality of production
- Overall effectiveness
Infographics
One example of an infographic that clearly and concisely present information, processes or data consistent with the subject matter, target industry and voice of the publication. The example may stand as a series or package or as discrete examples reflecting an overall competency. Entries may include print or digital examples (including static or interactive graphics). Judges will consider the value and relevance of the information provided, the use of the medium, and how one supports the other. Entries should explain the context in which the work was originally delivered and how any public data of third-party data was utilized. Upload 1 PDF.
Judge Criteria
- Quality of design
- Creativity and originality
- Visual impact
- Editorial & graphic unity
- Selection of subject matter & theme
Integrated Mixed Media (Educational)
Best campaign launched in 2019 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Integrated Mixed Media (Event/Convention)
Best campaign launched in 2019 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Integrated Mixed Media (Membership)
Best campaign launched in 2019 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Integrated Mixed Media (Other)
Best campaign launched in 2019 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness
Media Kit (Digital)
Best presentation to advertisers, ad agencies or media buyers evaluated on organization, clarity and results.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Media Kit (Print)
Best presentation to advertisers, ad agencies or media buyers evaluated on organization, clarity and results. Mail-in all materials. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Ease of use
- Quality of design
- Editorial & graphic unity
- Quality of production
- Overall effectiveness
Onsite Convention Daily (Digital)
Best writing, content, design and overall packaging to provide concise, on-site coverage in a clean and easy-to-read format. Submit URLs from two consecutive days where materials can be reviewed.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Onsite Convention Daily (Print)
Best writing, content, design and overall packaging to provide concise, on-site coverage in a clean and easy-to-read format. Submit material from two consecutive days. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of design
- Editorial & graphic unity
- Quality of production
Onsite Convention Program (Digital)
Best program presentation for convention attendees with an easy-to-follow format, comprehensive information and well-conceived design and execution. Submit URLs where materials can be reviewed.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Onsite Convention Program (Print)
Best program presentation for convention attendees with an easy-to-follow format, comprehensive information and well-conceived design and execution. Submit printed material. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality of writing & copyediting
- Quality of content
- Quality of design
- Editorial & graphic unity
- Quality of production
Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Submit minimum of 3 samples of pre-rebrand (print mail-in or electronic upload). Required PDF of Style Guide, required PDF statement describing the objectives of the project. The statement should be approached as a case study with metrics.
Judge Criteria
- Improved quality of writing & copyediting
- Improved quality of content
- Quality of content
- Improved quality of design
- Quality of design
- Improved editorial & graphic unity
- Improved quality of production
Pro Bono
Professional work undertaken voluntarily and without payment for an association, non-profit client. Please mail-in or upload all aspect of your pro bono work. This work can be in any of the categories. This category is free to enter, after you entered in at least 1 paid category. Limit 1 entry per company.
Judge Criteria
- Quality & effectiveness of writing & copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Social Media Campaign (Educational)
Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.
Judge Criteria
- Informs, instructs, entertains
- Consistently responsive / actively present
- Creates a sense of community
- Followers, fans, views
- Links, video, photos, etc.
- Writing
Social Media Campaign (Event/Convention)
Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.
Judge Criteria
- Informs, instructs, entertains
- Consistently responsive / actively present
- Creates a sense of community
- Followers, fans, views
- Links, video, photos, etc.
- Writing
Social Media Campaign (Membership)
Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.
Judge Criteria
- Informs, instructs, entertains
- Consistently responsive / actively present
- Creates a sense of community
- Followers, fans, views
- Links, video, photos, etc.
- Writing
Social Media Campaign (Other)
Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.
Judge Criteria
- Informs, instructs, entertains
- Consistently responsive / actively present
- Creates a sense of community
- Followers, fans, views
- Links, video, photos, etc.
- Writing
Special Report (Digital)
Best writing, content, design and overall packaging of a monograph, report or other publication issues on a one-time or annual basis. Special reports are published separately from the association’s magazine, newsletter, newspaper or journal.
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality of content
- Quality of message
- Quality of design
- Editorial & graphic unity
- Effective use of interactive elements
- Overall experience
- Overall effectiveness
Special Report (Print)
Best writing, content, design and overall packaging of a monograph, report or other publication issues on a one-time or annual basis. Special reports are published separately from the association’s magazine, newsletter, newspaper or journal. Submit printed document. When complete, print entry form and attach it to your asset and mail to:
SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005
Judge Criteria
- Quality & Effectiveness of Writing & Copyediting
- Quality and effectiveness of content
- Continuity
- Quality of design
- Consistency
- Overall effectiveness