Keynote Speakers

Michael McDonough

Chief Economist, Global Director of Economic Research, Bloomberg LP

Michael McDonough is the Global Director of Economic Research and Chief Economist at Bloomberg LP. Based in New York. Mr. McDonough built and manages a team of economists across the Americas, Europe and Asia that provides in‐depth analysis of macroeconomic data, policy and trends, and participates in key financial conferences and high‐level client meetings. Previously, Mr. McDonough spent more than three years in Hong Kong focusing on Asian markets, particularly in China, while overseeing Bloomberg's newsletter operations in Asia. Following this role, Mr. McDonough returned to New York to oversee Bloomberg’s global economic business. This included product development and economic data and functionality on the Bloomberg Professional service. He is widely quoted globally as an economist and media spokesman. Prior to joining Bloomberg in 2010, he served as an independent consultant throughout the Asia region, advising hedge funds, central banks and government organizations about macro‐trading strategies. Mr. McDonough began his career working as an economist and global‐macro strategist covering Latin America at Deutsche Bank before joining its U.S. economics team. Mr. McDonough is a member of the National Association for Business Economics (NABE) and Chair of the NABE International Roundtable. He can be followed on Twitter at @M_McDonough.

Alice Ting

VP, Licensing & Syndication, The New York Times

Alice Ting, vice president, licensing and syndication, for The New York Times, is responsible for the global financial performance of the licensing and syndication businesses. Ms. Ting oversees a portfolio of products and services ranging from local licenses of T: The New York Times Style Magazine to book development to digital archive distribution deals. She leads an international team of sales, business development, marketing and operations professionals who are focused on licensing and distributing content from both The New York Times and from select editorial brands to media companies, businesses, websites and other digital platforms. Ms. Ting has held several positions at The Times. Previously, she was responsible for various commerce and brand extension businesses, including the School of the New York Times. Ms. Ting served as executive director, brand development, for The Times, where she identified, executed and oversaw businesses such as the online store, branded merchandise, the wine club, and Times Journeys. She was also responsible for content-related business development such as rights and permission, content licensing and sales for the North American market. Ms. Ting joined The Times in 2000 as a director of strategy for NYTd, which was the digital arm of the company. She also served as director, strategic planning, for Times Media Group, where she identified ancillary revenue streams. She then became director, strategic initiatives and publications, for the News Services Division, where she managed some of its niche publications and rights & permissions partners. Before joining The Times, Ms. Ting was a management consultant for PricewaterhouseCoopers, advising media and publishing companies on revenue growth strategies and new product development. Ms. Ting earned a bachelor’s degree from Cornell University and an M.B.A. from the Columbia Business School at Columbia University.

Additional Speakers

Steve Bookbinder

CEO, DMTraining

Steve Bookbinder has delivered more than 5,000 workshops and speeches to clients all over the world. He has trained, coached, and managed more than 50,000 salespeople and managers, and adds to those numbers every week. Steve continuously refreshes his training content to reflect the latest first-hand observations. Through Steve, participants learn the best practices of today’s most successful sellers and managers across industries. Steve is an entrepreneur and an active salesperson. His clients appreciate his real-world understanding of the sales challenges they face. His background in advertising and consulting give him a broad understanding of business across many industries. And, his stories about starting a successful business in the middle of a recession by using the processes he teaches inspires experienced pros and new-hires alike.

Tom Collinger

Executive Director, Spiegel Research Center, Medill Northwestern

Tom Collinger is the executive director of the Medill IMC Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative and an associate professor. He is the former associate dean and chairman of the Integrated Marketing Communications program. Collinger is a widely recognized expert and speaker in the areas of integrated marketing communications, direct, database and e-commerce marketing management, customer loyalty, customer relationship management and channel integration. Collinger is the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. He is an advisor to 4C Insights and a member of the board of directors of SkyZone. He has been on the editorial advisory board for the Journal of Consumer Marketing, a former senior vice president of Leo Burnett Company and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Illinois.

Jonathan Copulsky

former CMO and Global Insights Leader, Deloitte Consulting

Dr. Augustine Fou

Cybersecurity and Ad Fraud Researcher , Marketing Science Consulting Group

Dr. Augustine Fou is an independent cyber security and ad fraud researcher, helping clients measure and reduce fraud to improve business outcomes from marketing. He has over 22 years of digital marketing experience, starting at McKinsey & Company, and was most recently the chief digital officer at Omnicom's Healthcare Consultancy Group. He has a PhD in materials science from the Massachusetts Institute of Technology.

Jim Fowler

Founder & CEO, Owler

Jim Fowler is Founder and CEO of Owler. Prior to Owler Jim founded Jigsaw in 2004 and was CEO until it was acquired by Salesforce in May, 2010. Jigsaw is best known for pioneering Crowdsourcing in the BtoB information industry and for creating the business category of Data-as-a-Service (DaaS). Before his career in technology Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the US Navy as a Diving and Salvage Officer. Jim is a graduate of the University of Colorado. - See more at:

Jeff Hardison

VP of Marketing, Lytics

Jeff Hardison is VP of marketing at Lytics, a customer data platform for media companies. Before Lytics, Jeff was director of marketing at Hewlett Packard Enterprise's marketing-technology division and VP of marketing at Meridian, a mobile-app platform. Prior to his marketing career, Hardison worked in publishing.

Meg Hargreaves

Chief Operating Officer, Industry Dive

After nearly 10 years at CQ Roll Call, including the sale and transition of CQ Roll Call from The Economist Group to FiscalNote in August 2018, Meg Hargreaves launched her own consultancy practice, Rush River Media. In March 2020, Meg joined the leadership team at fast-growing media company Industry Dive as their new Chief Operating Officer. A 30-year veteran of the publishing and media space, Meg has worked for some of the largest B2B information companies in the industry. Meg is also the current Chair of the SIIA Board of Directors and a past President of the SIPA Board of Directors. As Chief Operating Officer / SVP at CQ Roll Call, Washington’s most respected, non-partisan media company, Meg oversaw a wide range of business operations in support of the company’s news, legislative tracking and advocacy SaaS businesses. She also served on The Economist Group’s Charitable Trust, Global Real Estate and 401(k) Committees (Chair). Prior to CQ Roll Call, Meg was President & Publisher of Pike & Fischer and VP & Publisher of BNA Subsidiaries, LLC, both now part of the Bloomberg Information Group. Prior to her 6 years at BNA/Bloomberg, Meg was V.P. of Publishing & Content Development for global competitive intelligence aggregator, where she led editorial, product development, marketing and sales. Prior to, Meg developed political, legislative and regulatory products and services for LexisNexis (RELLX). She started her career on K Street in the Government Affairs office of McGraw-Hill. Meg is a graduate of the University of Scranton and lives in Alexandria, Virginia with her partner, Michael Keegan and their dog, Boo Radley.

Dan Hoffend

President, FreemanXP

As President of the fastest-growing division of Freeman, Dan is creating a bold, fresh culture at FreemanXP – one that leverages technology, expertise, access, and business acumen to uncover unique insights into the audiences, industries and marketplaces of our clients. By connecting these perspectives into a cohesive strategy, FreemanXP is driving superior face-to-face marketing experiences that grow our clients’ brands and businesses like never before. Event marketing is in Dan’s blood. He started his career in the family business, Hoffend Xposition, where he rose through the ranks to become President of the business, leading the company’s strategic expansion into Chicago and Las Vegas and ultimately producing the largest trade show in the U.S. After selling the company to Freeman and joining our management team in 2001, Dan has helped some of the world’s most recognized brands drive results through effective programs, including 3M, Anheuser-Busch, Disney, LG, Microsoft, Qualcomm, Sanofi, and McDonald’s.

Peter Hoyt

President and CEO, EnsembleIQ

Peter Hoyt leads a company of almost 200 employees that produces more than 20 B-to-B publications and websites, and more than 50 events. Mr. Hoyt laid the foundation for the Path To Purchase Institute in 1988 with the launch of Shopper Marketing magazine (formerly P-O-P Times). Over the next 28 years, the Institute expanded by launching member-based online communities, the Path to Purchase Expo, the Shopper Marketing Summit, the StratConn meeting series, specialized councils and professional development initiatives, and many other events, publications, research and industry white papers.

Todd Krizelman

CEO, MediaRadar

MediaRadar’s co-founder and CEO is Todd Krizelman. Mr. Krizelman is an expert in Internet and magazine publishing. From 1994 to 2001, he was CEO of, leading the company from inception and taking it public on NASDAQ. The company hosted an Internet community 20 million monthly users and published a collection of video game magazine and websites. From 2003 through 2006, he worked for Bertelsmann in publishing, working in Barcelona and New York City. Mr. Krizelman, a graduate of Cornell University and Harvard Business School, co-founded MediaRadar in 2006 to address the need for deep competitive intelligence to drive a more effective ad sales process for publishers.

David Longobardi

Enterprise Content Leader, former Chief Content Officer, SourceMedia

David Longobardi is a business information and media executive, and enterprise editorial leader, specializing in content, product and audience strategy. As Chief Content Officer of SourceMedia, he led the integration and digital transformation of the company’s content operations, introduced research and content studio capabilities, developed subscription services, and designed a unified audience and editorial operating model. David was previously Editor in Chief of American Banker, where he reset editorial mission, implemented a hybrid paywall strategy and accelerated online growth. Earlier, he held leadership roles at two subscription-information and event companies in the financial technology space: Publisher at Thomson’s Securities Industry News and editorial director at Waters Information (now part of Infopro Digital). David’s teams have won numerous honors, including General Excellence from the Society for Advancing Business Editing & Writing (2019, 2017) and Neal Awards for Best Media Brand (2018, 2016) and Best Website (2016, 2014).

Tracy Lustyan

Managing Director, alliantgroup

Tracy Lustyan is the Managing Director for the Great Lakes Region and is based in alliantgroup’s Chicago office. Her focus is on clients in the Midwest, primarily in Illinois, Missouri, Minnesota and Iowa. Tracy has a vast knowledge of government-sponsored incentive programs that are designed for the benefit of U.S. businesses, including her work with the R&D Tax Credit, IC-DISC, DPD and hiring incentives. Prior to joining alliantgroup, Tracy spent over 20 years in the employment field, where she became passionate about the importance of spreading the word on government-sponsored tax incentives and their role in keeping jobs in the U.S. Tracy has worked with over 190 CPA firms, acquiring over $200 million in tax credits and incentives for over 500 businesses

Ken Marlin

Founder and Managing Partner, Marlin & Associates

KEN MARLIN is a Marine-turned-corporate executive. Between 1970 and 1981, he rose from the enlisted ranks to become a Marine captain and infantry commander. He's spent his thirty-plus years on Wall Street applying Marine Corps principles to business. The founder and managing partner of the award-winning investment bank Marlin & Associates, he is a member of the Market Data Hall of Fame, twice named one of Institutional Investor's "Tech 50." He lives in Manhattan with his wife and daughter

Adam Ostrow

Chief Strategy Officer, Mashable

Adam Ostrow is the Chief Strategy Officer at Mashable, a role in which he is responsible for defining and implementing strategic initiatives across the organization. Adam joined Mashable as its second employee and Editor in Chief in 2007, a role in which he directed day-to-day news coverage, authored more than 2,500 articles and built the editorial staff from 3 to 25 employees. During his tenure as Editor in Chief, the site’s audience grew more than tenfold. Since moving into an executive position in 2011, Adam has led the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy. Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW.

Russell Perkins

Founder & Managing Director, InfoCommerce Group Inc.

Russell Perkins, Founder and Managing Director. Russell has over 20 years experience in all facets of the database publishing industry. Most recently, Russell was President/CEO of Dorland Healthcare Information, a venture capital-backed database information company serving the healthcare industry. Prior to that, Russell was Vice President of what is now a division of Incisive Media. Previous to that, Russell was Group President at North American Publishing Company, where he was responsible for development and launch of its of media information and graphic arts industry databases. Russell has also been a staff consultant at AT&T, and an editor at Thomas Publishing Company. Russell is also the founder Morgan-Rand, Inc. a publishing and consultancy firm serving the yellow pages and specialty directory markets. Morgan-Rand produced the Report on Directory Publishing, a monthly newsletter, and the National Directory Conference, both of which were sold to SIMBA Information, now a unit of, and re-acquired in 2003. Russell is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers. "One of the most important opportunities -- and challenges -- for data content producers is to move up the value chain from being providers of standalone information to providing what we like to call "data that does stuff" -- content integrated with applications and workflow so that it becomes a fundamental and inextricable part of the customer's business activities."

Scott Roulet

Vice President, Programmatic, BPA Worldwide

Scott Roulet joined BPA in March 2017 as Vice President, B2B Media Exchange. During his 30-year career, Scott has led digital media and business information organizations around the world. Prior to BPA, he consulted with leading media organizations including American City Business Journals and Kantar in areas of developing scalable solutions for advertising automation, audience data enhancement and advertising sales. In 2008, Scott co-founded B2B digital ad network, BBN, where he served as President until its sale in 2015. Previously, he held a number of executive positions focusing on digital expansion with companies including Cygnus Business Media, ProQuest Company and Oklahoma Publishing Company. He is a graduate of the Gaylord School of Journalism at the University of Oklahoma.

Sarah Sluis

Senior Editor, AdExchanger

Sarah is a senior editor for She covers how publishers sell advertising and distribute their content through platforms amidst a changing media landscape. She was part of the team that won Best Media Brand for overall editorial excellence at the 2016 Neal Awards. Before AdExchanger, she held editorial positions at CRM Magazine and Film Journal International. At Wesleyan University, she majored in Anthropology and Film Studies.

Joe Territo

fmr Chief Content Officer , Penton

Joe Territo is former chief content officer of Penton. He was a member of the executive committee that led the digital transformation of Penton, which culminated in its recent sale to Informa. Prior to Penton, Joe played various editorial and technology product development leadership roles with Advance Digital - launching and operating local news and information websites in major U.S. markets where the Newhouse family owns newspapers. He also was a news writer and executive producer for Time Inc. New Media, including stints at Pathfinder and Time Daily. Joe started his career as a reporter for The Star-Ledger of New Jersey. He has a BA in journalism and political science from American University in Washington, and an MA in media studies from The New School in New York.

Greg Watt

President and CEO, Watt Global Media

Gregory A. Watt is President & Chief Executive Officer of WATT Global Media where he directs the company’s strategic vision, corporate culture initiatives, revenue growth and acquisition selection/integration. Mr. Watt is the 4th generation to lead the company which was founded in 1917 by James W. Watt his great-grandfather. Corporate offices are in Rockford, Illinois USA with employees and partners across the United States, England, China, Spain, Greece, and the Netherlands. The global audience and client base for WATT media is located in more than 190 countries. WATT brands serving the global animal agribusiness and petfood industries include Poultry International, Feed International, Pig International, Industria Avicola, WATT PoultryUSA, Egg Industry, Feed Management, Petfood Industry, Petfood Forum, Executive Guide to World Poultry Trends, WATT IPP Directory, FIAAP Conferences, the Chicken Marketing Summit, and Partner brands include Poultry International China Edition, Pig International China, and the International Poultry Forum China.


This information is about Connectiv Executive Summit 2017. Please use the main navigation to view information for this year's conference.