Partner, Digital Transformation, Prophet
Darrell Ross is a Partner at Prophet, a digital growth consultancy. In his work, Darrell helps clients unlock trapped enterprise value by launching new digital products and service offerings involving Interactive, Artificial Intelligence (AI/ML/RPA), Analytics, and IoT. Darrell leads client executives to reimagine how Digital can transform their business, develop an investment hypothesis to support the transformation, co-create Digital pilots, and develop the scale plan to ramp-up their operating model, technology platforms, and data supply chain. With over 25 years in consulting, Darrell has advised many global B2C and B2B brands, such as Nike, Coke, Catepillar, T-Mobile, and Disney, on how to design, build and launch exceptional digital experiences and new business models. Prior to Prophet, Darrell was a Managing Director for Accenture and served as the North American Digital Lead for Accenture’s Communications, Media and High Tech client portfolio. Prior to Accenture, Darrell served in leadership roles at EY, Digitas, and several startups focused on analytics and custom software development.