CEO and Co-founder, Present Tense LLC
Frank Luby is CEO and co-founder of Present Tense LLC, a communications firm which provides content development and training services to executives, consultants, and academics. Prior to that, he spent 15 years as a management consultant, including eight years as a partner at Simon-Kucher & Partners. He has recommended pricing strategies and marketing strategies for some of the world’s most iconic brands in media, consumer products, and durable goods. He has worked in 20 countries in North America, the Middle East, Europe, and Asia.
Frank has published numerous op-eds on pricing in The Wall Street Journal, Billboard, Harvard Business School Working Knowledge, the Financial Times, and Traffic. He has appeared on CBS Sunday Morning and CNN, as well as NPR. He is co-author of the book Manage for Profit, Not for Market Share (Harvard Business School Publishing, 2006).
Many years ago, he worked a music reviewer (rock and blues) for weekly and daily newspapers in Chicago, Cleveland, and Boston. He published Blues Flashbacks, a collection of his favorite interviews and reviews, as an e-book in 2016.