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Software Division | Webinar: 2014 SIIA Marketing Report Overview

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Marketing with Confidence

Webinar Details

Wednesday, February 26, 2014
10:00am - 11:00pm PT / 1:00pm - 2:00pm ET


In February the Software and Information Industry Association (SIIA) will release the findings of the third annual "Software Marketing Industry Report.” The survey interviewed marketing executives about their company's use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.

Join SIIA’s webinar to gain insight into the results of the survey including how marketers have changed their focus over the course of the year. Learn the key metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from executives who will share their marketing strategies and best practices for ROI.

Plus, as an added bonus, all registered participants will receive the full 2013 Marketing Industry Report.

Webinar Cost
Members: Free
Non-Members: $49.00

Register Now
* By clicking the above link, you will be directed to a registration page.  If you have previously registered for an SIIA event, please login with the profile you created.  If this is your first SIIA event, please click the sign up as a new contact link.  If you received a promotional code, you will be prompted to enter it on the registration page to offset the cost. For any questions, please contact Katie Carlson, Program Manager by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Rhianna Collier
Vice President, Software Division, SIIA