The Neal Awards serve as great recognition for business journalists that they are creating the highest quality content across many types of media, as judged by their peers. It’s a huge morale booster for editorial staffs in challenging times. And smart marketers can leverage this recognition to let their customers know that supporting winning organizations through advertising and sponsorships is a wise investment.
The Jesse Neal awards provide benchmarks for B2B content excellence, now and going forward. They reward those who craft that content. And they provide bragging rights for the companies who support it.
Perhaps more than any other type of journalism, we in B2B media can easily get trapped by tunnel vision within our competitive set or industry vertical. The Neal Awards offers broad and deep benchmarking across the entire spectrum of business journalism. These awards continue to be a rich coaching, ideation and networking tool for me and my team.
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