Entry Form Instructions

This section will help detail the information included in the entry form, as well as details you will need to compile for your submission

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To help streamline the submission process, collect the following information before beginning your entry.

  • Brand’s gross revenue information (combined print and online) verified by your publisher
  • Primary classification number as listed in the Business Publication Advertising Source of SRDS (If necessary, ask your publisher or promotions manager for the information.)
  • Description of each entry (up to 1,500-characters)
  • Summary statement about your media brand’s readership (up to 1,500-characters)
  • A Web-ready PDF* of your print entry (*Due to file size downloads: provide entry assets as URLs)
  • Login credentials for all gated-content
  • Select revenue class before any other selection
  • Use care in selecting your category. An inappropriate category may result in a low score. Alternatively, the Editorial Committee may elect to change an entry to the most appropriate category if a publication does not have two entries in that category. More guidance is offered under Submission Rules.
  • If you don’t see the category you want, it may be in a different Revenue Class or No Revenue Class Required
  • Clearly describe the audience and the industry, profession, or business your entry serves. The screeners and judges should get a clear picture of who your readers are and what they do. The clearer your description, the better the screeners and judges will be able to determine if the material entered serves the readers’ needs.
  • The Background Statement should describe the significance of the entry for your readers and the journalistic enterprise involved. Were the interviews hard to get? Was it necessary to survey a wide portion of your audience? Did it take months to do the legwork? The background statement can highlight any special or significant impact to the target audience or industry.
  • Select your primary classification as listed in the Business Publication Advertising Source of SRDS (list of SRDS numbers).
  • Who would you like to acknowledge on the award or certificate if you are a winner or finalist?
  • Enter the web address for your entries. Due to file size downloads, please only use PDF uploads as backups and host all PDFs as URLs.
  • Provide publish dates for each uploaded or entered asset.
  • Provide gated-login username and password + any special judge instructions

Provide the following information exactly how you want it printed/presented if you are a finalist:

  • Entry Title
  • Publication / Brand Name
  • Parent Company
  • Phonetic pronunciations for both name and company

Upload an image to represent your entry for the online finalist gallery and for the virtual ceremony. Please note: Artwork files should be high resolution images (300 DPI or higher, limited to 100 MB in size each of the following file extensions: JPEG, JPG, PNG)

  • Publication / Brand logo
  • Parent Company logo
  • Award shipping address
  • Was your entry published in a publication from January 1, 2020, to December 31, 2020?
  • Have you properly listed everyone who contributed to the entry, if required?
  • Have you checked the revenue class of the brand based on combined print and online revenues?
  • Have you checked the correct entry category? 
  • Does the entry fulfill the criteria of the category?
  • Have you given a clear description of your audience? 
  • Have you given a complete background statement?
  • Have you uploaded a high-resolution graphic image to support your entry?
  • Have you provided your print assets as web addresses, or, where necessary, hosted PDFs as URLs?
  • Have you provided all contact information?
  • Will the URLs for your online entries be active through June 9, 2021? Have you included the login/password information?
  • All entries must be submitted and paid for online via credit card (American Express, MasterCard, Visa). Receipts will be emailed after payment is received by 11:59 p.m. PST, March 7, 2021.
  • If an entry that is submitted by the February 21 deadline is improperly submitted (and therefore subject to disqualification), the entrant will be notified and given an opportunity to make the required changes. Processing of entries can take up to three weeks after they are received.

If you have questions about your entry, please contact us at nealawards@siia.net.


For Nominees

Nominations Open – January 5, 2021
Early Bird Deadline ($160) – January 31, 2021
Regular Deadline ($210) – February 21, 2021
Extended Deadline ($260) – March 7, 2021

Do not submit tear sheets and instead upload a standard PDF of the print article(s) as a URL. Due to file size downloads, all Web-ready PDFs should be hosted as URLs and only upload PDFs as backups. There are no mail-in aspects required for the Neal Awards.

URLs allow judges to access the content online, rather than downloading. So if your submission is PDF-only and not available online, we are requesting that entrants host PDFs as URLs wherever possible, or, if preferred utilize Dropbox, Google Drive, or similar and submit that URL.  Be sure to include password info, if applicable.

For 2021, we will hold a virtual Neal Awards Ceremony. When we announce finalists, registration will open for seats to the virtual event. We encourage you to gather your teams and celebrate with us virtually and your fellow Neal Award finalists on June 9, 2021.

Yes! For 2021, SIIA will accept nominations from non-member companies.

Entries must have been published in a a speciality publication or website between January 1, 2020 through December 31, 2020.

No. At this time we accept only entries published in English.

Yes. The COVID categories were introduced because COVID-19 was central theme of 2020 industry coverage, and the Neals wanted to give it ample visibility. These new categories are intended specifically for industry-focused reporting on COVID-19—(industry examples could include airlines, retail, restaurants, and more). However, single pieces that cover COVID as a topic are still eligible for entry under other editorial categories, including Best News Coverage, Best Commentary/Blog, Best Single Article, etc.

For each title, two entries may be submitted in any one category.

No more than 20 entries per title.

No, unless it is an individual item contained in an entry for Best Single Issue, Best Overall Art Direction/Design, Best Infographics, Best Website, Best Range of Work by a Single Author, Best Subject-Related Package, Best COVID-19 Subject-Related Package, Best Editorial Use of Data, or Best Media Brand.

Individual items in the above categories can be entered separately in other categories. You may enter Best Single Article as well as the same article for Best Art Direction for a Single Article.

Yes, if the work was produced collaboratively and disseminated to readers as part of a cohesive package. If the titles are in different revenue classes, please pick the higher revenue class.

If you have more than eight people who have worked on your entry, we suggest you check the “Acknowledge Entire Staff” box.

On the online entry site, you can create an entry by clicking on the “Add Entry” button. On the tab “Entry Assets” of your new entry creation, you can add your URLs. Due to file size downloads, please only use PDF uploads as backups.

Technical/Scientific Content unpacks a complex system, structure, product, platform, process, policy, issue, or set of principles or values. Reporting and analysis that deconstructs the substance and matter of a new or otherwise relevant phenomenon simplifies the material so that non-expert stakeholders can grasp details and make smarter choices and decisions as they relate to the issue.

Instructional Content teaches a user or reader precisely how to produce or achieve an outcome, product, or process, following a specific workflow, one step at a time.  It educates users with guidance on ways to get the workstream right, avoid error, and generate efficient, satisfactory results. It’s a recipe for success.

Yes. Save your entry and go back to it when you are ready to work on it again.

No, you must complete a new registration for each awards cycle and judging. If you use the same email address, the system should remember your info and make it easier to fill out the form.

The Neal Award entry and judging system (Omni) is different than the SIIA website. You may set the same credentials if you’d like, but separate registration is required.

All entries are paid for online with a credit card. SIIA no longer accepts check as a form of payment.