SIIA Addresses AI-Driven Deceptive Media in Senate Letters

The Software & Information Industry Association (SIIA) has submitted three letters to the Senate Elections Committee in regards to AB 2655 (Berman), AB 2839 (Pellerin), and AB 2355 (Carrillo).

The bills cover deceptive media and advertising techniques where AI is used to create and perpetuate falsehoods related to political candidates that could bear on the outcomes of elections. These include the use of AI to manipulate the content of political ads. They also address “deepfakes” that replicate a candidate’s appearance and manner to simulate a false representation of that candidate’s words or actions.

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